“ Whoever owns the ink in an industry is the one who gains an unfair advantage over their competition ”
- Verne Harnish , Founder of Entrepreneurs ’ Organization ( EO ) and Author of Scaling Up
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Create Instant Credibility and Gain an Unfair Advantage Over Your Competition
BUSINESS GROWTH there were two teams of explorers that took part in the race , each using a different strategy . One made advancements only when the weather was good , and it was smooth sailing . When it was tough , that team would hunker down and stay put for a day or two . The second team , on the other hand , would get up and discipline themselves to march forward at least 20 miles every single day regardless of the weather . Can you guess who won ?
In our company , we take this 20-mile march approach each year , and it ’ s worked incredibly well for us . We don ’ t try to grow too fast , but we do aggressively push ourselves through those tough days so that in a typical year , we ’ ll see at least a 30 % annual growth rate in our company , which compounded over the years is quite significant .
What about you ? Where do you want to see yourself grow and by how much ? Whether it ’ s by 8 % or 50 %, you should attempt to forecast what each year will hold for your company and establish a target figure based on that . This is the first step to creating exponential growth .
SAME OLD STRATEGY , SAME OLD RESULTS
Remember that the percentage figure isn ’ t only that . It represents real dollars from real , paying customers . You need to think about how you are going to innovate to achieve this figure above and beyond what you are earning with your current strategy .
Where are all these additional dollars going to come from ? In other words , what are you going to do differently this year that is going to make you exceed what you earned last year ? What new strategies are you going to employ ? You don ’ t necessarily need to take the 20-mile march approach , but you are going to need to push yourself over and above where you are now if you want to achieve results over and above what you did last year .
What I ’ ve seen too often , from early in my entrepreneurial journey to now , is people setting growth goals without considering the dollar figure and what achieving that figure would mean for their business . You really need to consider where all this new business is going to come from if you are going to make a realistic and achievable projection .
REMEMBER , IF YOU DO THE SAME THINGS EACH YEAR , YOU ARE GOING TO GET THE SAME RESULTS EACH YEAR , WITH 2020 BEING A EXCEPTION .
If you want to grow , you need to do something differently . That ’ s the gap that most people don ’ t think about .
MAKE IT HAPPEN
I challenge you this year to look at your go-to-market strategy and what you ’ re doing for marketing . How are you attracting new people ? What do your sales strategy and tactics look like ?
Now , tell me what are you going to do differently to grow differently ? How are you going to make it happen ?
Whether you employ the painted picture idea and 20-mile march methodology that we use at Tulip Media , or another method , find a way to acknowledge the changes you need to bring forth in order to make good on your growth objectives .
If you ever want to reach out and talk marketing or business development , we ’ re all ears . We ’ re always eager to talk strategy , so please do give us a free , no-obligation call . We ’ d love to hear all about your growth plan for success and give you a few tips for making it happen , whether you want to work with us to do that or not .
Good luck .
HOW TO WIN CLIENTS & INFLUENCE PEOPLE ANDY BUYTING
HOW TO WIN CLIENTS & INFLUENCE PEOPLE
ANDY BUYTING SECOND EDITION
WARNING Reading this book will
Andy Buyting ' s thought leadership journey started when he published his first business book in 2007 and first magazines in 2009 . Since that time , he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning . Through his company , Tulip Media , Andy and his team make these content marketing strategies and tools accessible to their Client-Partners .
www . TM . Media
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