™Marketing Magazine Issue 11 | Page 15

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BOOK RECOMMENDATIONS

ANDY ' S PICK : THE CORE VALUE EQUATION DARIUS MIRSHAHZADEH
Amazon Summary - In The Core Value Equation , Darius Mirshahzadeh shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results . Core values also create an “ invisible manager ” that sits next to every employee and holds them accountable to a common set of beliefs , actions , and outcomes , all without hiring a single person . Finally , core values are the best tool out there to recruit and support an army of diehard team members who speak the same language , create consistent results , and make your organization a magnet for like-minded individuals .
ERIKA ' S PICK : WORK IT OUT MEL ROBBINS
Amazon Summary - International best-selling phenomenon Mel Robbins has inspired millions to change their lives - and now she ' ll help you get ahead , get paid , and change your work life .
Women get mixed messages about how to succeed at work , and research shows that much of the career advice aimed at men doesn ' t even work for women . We ’ re left wondering : How do you say no without being labeled difficult ? How do you get paid what you ’ re worth ? What can you do when you start to doubt yourself ? Should you go for that next big promotion , even though it ’ ll impact your family ? What do you do when you ’ re feeling invisible and unappreciated ? Work It Out will give you the tools you need to create the career of your dreams .
STACEY ' S PICK : UNTAMED GLENNON DOYLE
Amazon Summary - There is a voice of longing inside each woman . We strive so mightily to be good : good partners , daughters , mothers , employees , and friends . We hope all this striving will make us feel alive . Instead , it leaves us feeling weary , stuck , overwhelmed , and underwhelmed . We look at our lives and wonder : Wasn ’ t it all supposed to be more beautiful than this ? We quickly silence that question , telling ourselves to be grateful , hiding our discontent - even from ourselves .
Soulful and uproarious , forceful and tender , Untamed is both an intimate memoir and a galvanizing wake-up call . It is the story of how one woman learned that a responsible mother is not one who slowly dies for her children , but one who shows them how to fully live . It is the story of navigating divorce , forming a new blended family , and discovering that the brokenness or wholeness of a family depends not on its structure but on each member ’ s ability to bring her full self to the table . And it is the story of how each of us can begin to trust ourselves enough to set boundaries , make peace with our bodies , honor our anger and heartbreak , and unleash our truest , wildest instincts so that we become women who can finally look at ourselves and say : There She Is .
JESSICA ' S PICK : MAGNECTIC MARKETING DAN S . KENNEDY
Amazon Summary - Magnetic Marketing is a radical , dramatically different sea-change in the way new customers , clients , patients , or prospects are attracted and in the way products , services , businesses , and practices are advertised . It is a “ change movement ” that has established itself in over 136 different niches , business categories , industries , and professions , but is still also a “ best kept secret ” - its practitioners are in a “ secret society ”.
It - and only it - offers real protection from commoditization , Amazon-ization , price and profit destruction . It is soundly based on well-proven strategies dating from the turn of the century to the present . No academic theories , no vague “ ideas ”, no fads . No BS ! Discover the makings of a system for your business ’ sustainability and growth you can rely on . It is introduced to you in this important and timely book .
HEATHER ' S PICK : DARE TO LEAD BRENÉ BROWN
Amazon Summary - Brown writes , “ One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable , observable , and measurable . It ’ s learning and unlearning that requires brave work , tough conversations , and showing up with your whole heart . Easy ? No . Because choosing courage over comfort is not always our default . Worth it ? Always . We want to be brave with our lives and our work . It ’ s why we ’ re here .”
Whether you ’ ve read Daring Greatly and Rising Strong or you ’ re new to Brené Brown ’ s work , this book is for anyone who wants to step up and into brave leadership .
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