CLIENT FEATURE
The team builds each issue around a central theme . “ Be Intentional ” explored Deeley ’ s mindful business practices with a spotlight on inspirational clients and their impact in the community . “ Generation Next ” focused on business perpetuation and featured Deeley ’ s own family story , as well as clients transitioning control to the next generation of leaders . Their latest issue , “ Ready for Anything ,” shows how lessons learned during the pandemic can help their clients Be Sure , and be prepared for whatever comes next .
CLIENTS AND CARRIERS DIG Magazine is so thoughtfully on-brand , it makes a great first impression on prospective clients . With the smiling faces of Deeley ’ s actual team members on page after page , it authentically conveys their positive energy .
It ’ s important to have a personal , friendly way to reach clients , especially in the COVID era when it ’ s difficult to meet in person . The online edition Tulip hosts has been wildly popular this year . DIG Magazine has even proved to be a recruiting tool for the agency , with several new employees noting they were drawn to apply after being impressed by the magazine .
The insurance providers Deeley works with have taken notice , too . The carriers want to support Deeley ’ s uniquely positive energy . They ’ re lining up to sponsor the magazine and its optimistic content . A recent issue featured an exclusive interview with Mark Berven , President and COO of Nationwide Insurance ! An impressive win for an independent agency based in a town with a population of 1,011 .
THE TULIP CONNECTION “ Tulip understands our energy ,” says Brand Marketing Specialist Dean White , “ and they take our marketing as seriously as we do .
They match our drive for perfection .” Tulip has been proactive during the pandemic , developing new tools to help small businesses stay ahead in the rapidly evolving media landscape . From new magazine formats to custom videos and social media content , they ’ re preparing for future marketing needs today so their clients will have a professional presence across all media outlets . The rebrand has allowed Deeley to deliver a consistent brand message and experience to their clients , employees , and vendor partners .
STUFF YOU SHOULD KNOW If you ’ re considering a major rebrand , Laura offers this advice : “ It will take longer than you plan for . It will cost more than you budget ( changing every logo !) But you ’ ll discover so much in the process . It ’ s much more rewarding than you could ever anticipate .”
Vice President Cindy Hall describes the entire rebranding process as “ very grounding .” It has made the entire team more purposeful and authentic in its communication with clients , carriers , and each other . Whether it ’ s messaging created for an employee appreciation event or the graphic design on insurance proposals , everything is considered , confident , and built to support the brand .
Deeley embarked on the rebranding journey to become “ younger , fresher , and more relevant ,” to make insurance simple and interesting , and to remind both their internal and external audiences that what they do matters . With Tulip ’ s assistance , those missions were accomplished .
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