CONTINUOUS LEARNING through his Business Made Simple University ( businessmadesimple . com ).
We have been working through his modules for some time because we are all very passionate about his approach to business . Prior to “ Hero on a Mission ,” we worked through his “ Marketing Made Simple ” and “ StoryBrand Messaging Framework ” courses .
We finished our last course and then completed our StoryBrand training as a team this past December . We are very excited to be a StoryBrand Certified agency , which is designed to make us stand out in the sea of marketers and increase our value as a company .
Now that it is finished , who knows what we ’ ll pick up next ? The sky ’ s the limit when growing smart .
# 2 - BETTER BOOK CLUB Better Book Club is a service where employees get paid to read . At Tulip Media Group , we can each earn up to $ 100 extra per quarter just by reading in our spare time .
Here ’ s how it works . We choose a book with a focus on personal or business development ( because these are topics that can help improve our company ) and read it outside of work hours . Once we ’ ve finished , we ’ re asked to fill out a short report that encourages us to reflect on what we ’ ve read . This is also a prime time to think of reasons why the insights in this book could be an asset to TMG if we haven ’ t already done so . Once we submit the report , points are added to our account . At the end of each quarter , these points are converted to cash .
You ’ ll notice in the next tip that we often share what we ’ ve learned through reading , so this investment really pays off for our organization .
# 3 - SHARED LEARNING During our quarterly review , each of us shares some of our learning with the team and we talk about ways we can improve our business by applying what we ’ ve learned . To give you an idea of what this looks like , let ’ s look at what everyone shared in our most recent review .
Heather shared her learning about merging in Microsoft Excel . Using this new knowledge , she was able to drastically reduce the time it took to import listings for a new Client-Partner in the real estate industry .
Jessica shared some digital marketing trends that were timely considering our upcoming StoryBrand training .
Erika shared a Mel Robbins video entitled How to Stop Feeling Overwhelmed Right Now which gave us all some tips for reducing our brain load and easing some mental tension .
Finally , I shared my learning from the book Don ’ t Bullsh * t Yourself : Crush the Excuses that are Holding You Back by Jon Taffer . I found a YouTube video that highlighted the top ten excuses we make and played it for the team .
Our shared learning is an opportunity for us all to benefit from each other ’ s educational experiences . Putting our minds together helps us grow forward through innovation and invaluable collaboration .
FEEL THE DIFFERENCE Encouraging a culture of continuous learning keeps your team consistently engaged and fosters a sense of duty and purpose beyond what a traditional role offers . Employees that are engaged in this way are more likely to go above and beyond to see the organization succeed . A quick peek behind the curtain will tell you this is certainly the case at Tulip Media , and it can be for you too .
What works for us may not work for you , but it ’ s worth a try , especially if you are at a crossroads . As you start to put these ideas into action , I encourage you to take it even further with your own ideas for growing smart , expanding your repertoire of books , and sharing your learning with others on your team .
Stacey Cowperthwaite is the VP of Everything at Tulip Media Group and best-selling author of The Ultimate Culture . Stacey has excelled in the business management space for over 20 years . Stacey ' s first book , co-authored with Erika MacLeod is now available on Amazon : tm . media / ultimateculture
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