™Marketing Magazine Issue 10 | страница 3

WELCOME TO

Here we are , now in the fall of 2020 . What a year this has been .
Eight months ago , if someone had told me I ’ d be walking around town alongside people in masks , and restaurants that been booming for years were now deserted , I would have told them they were crazy . If , eight months ago , somebody had said my company is going to go entirely virtual , I would not have believed them for a moment . If you ’ d said the majority of the population would no longer be traveling and that conferences would be a thing of the past , I would have shaken my head .
It hasn ’ t been easy . Like many businesses , we at Tulip Media Group have lost Client- Partners during the COVID crisis . Many of our Client-Partners were nervous and scared , suffering immensely as we moved through these challenging times . I would never blame them for making the decision to withdraw from our programs . They did what they had to do to get by .
Fortunately , a great many of our Client- Partners stuck with it . They were in a
healthy enough position financially to withstand the blows that came with COVID . Many of them even saw this as an opportunity to grow their market share and double down on their marketing strategy .
We had many Client-Partners come to us desperate because their traditional methods of client outreach disappeared when conferences and trade shows were cancelled through to 2021 . In response , we ’ ve offered these Client-Partners a capability that they never had before through our digital SMarketing program . SMarketing has created an entirely new window for reaching potential clients and customers .
We are grateful to have had the opportunity to help them turn their businesses around in the midst of all this .
I find that with any upheaval or massive change in the world , there also comes a massive opportunity . This has always proven true for myself in my own businesses , but it ’ s also rung true for our Client-Partners . Client-Partners who are forward thinking and want to find their positive return on this bad luck are the ones who will figure it out . We are fortunate to be in a position to help them do that .
At Tulip Media Group , I am incredibly proud of our entire team . We ’ ve pivoted very quickly to go completely virtual , and we ’ ve also recently added a new team member , designer Heather Crossman , whom we ’ re very excited to welcome aboard . As we move into the final months of 2020 , we are stronger than ever and looking forward to what the future holds for all of us .
With any change comes opportunity when you look hard enough . I ’ m happy to be here to serve and to help all of our past , present , and future Client-Partners achieve their business growth goals through easy and effective , fully integrated digital and print marketing programs .
Good luck . Andy Buyting Founder & CEO Andy @ TulipMediaGroup . com
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