PRINT MARKETING
You Asked : Is Print Marketing Dead
BY : ANDY BUYTING
IIS PRINT MARKETING DEAD ?
Is print marketing dead ? In our line of business ( i . e ., content marketing ), this question comes up regularly .
Although the role of print in content marketing has indeed changed over the last couple of decades , the simple answer to this question is , No , print marketing is not dead .
At Tulip Media , we actively promote print marketing to all of our Client-Partners . When I talk about content marketing , most people think of digital marketing platforms such as blogs , social media , and instant messaging . But of course content marketing means so much more than just content found online in the digital format .
Content marketing also encapsulates print marketing .
WHAT DOES PRINT MARKETING LOOK LIKE TODAY ?
Print marketing in itself can take many different forms . Marketing through a print platform can potentially incorporate a variety of media , such as custom-printed newsletters , white papers , and published articles in targeted magazines . Print marketing can also mean publishing your own magazine or book to engage and re-engage your audience .
This is why we still consider print marketing an essential part of any content marketing strategy . Notably , it remains one of the three pillars of marketing : digital marketing , print marketing , and interactive marketing .
All three pillars of marketing work together to relay valuable content , communicate effectively , and maintain meaningful relationships with your client base . In other words , you really need to leverage all three pillars in order to optimize your marketing efforts .
HOW IS PRINT MARKETING INTEGRATED INTO CONTENT MARKETING ?
What digital marketing has enabled is more frequent communication with your target audience and a further reach into new markets . This modern marketing platform offers quick hits and top-of-mind awareness in both existing and potential clientele . It works to attract people to your website and social
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