™Marketing Magazine Issue 10 | Page 15

TULIP ACADEMY
TULIP ACADEMY

BOOK RECOMMENDATIONS

ANDY ' S PICK : THE MASTER COACH BY GREGG THOMPSON
Amazon Summary - The Master Coach is written for these leaders , and is perfectly positioned to become the definitive book on the topic . Drawing on the wealth of experience that has made Gregg Thompson and Bluepoint Leadership Development the choice of numerous Fortune 100 companies , it illuminates the essence of what it takes to be a great coach . The Master Coach will appeal to leaders at all organization levels , showing them how to make a significant shift in their attitudes , values and behaviors and become more coach-like in all of their daily interactions and conversations .
The Master Coach is based on the simple but profound 3Cs Coaching Model . This proven approach asserts that to master the art of coaching one must have an exemplary Character that invites the trust of others , be able to form rapid Connections with others at deeply personal level , and have the ability to initiate and guide intense , attitude-changing Conversations .
STACEY ' S PICK : DON ' T BULLSH * T YOURSELF ! BY JON TAFFER
Amazon Summary - During his many years as an entrepreneur , consultant , and star of the Paramount Network ' s hit show Bar Rescue , Jon Taffer has witnessed the destruction that results when people bullsh * t themselves . Excuses are the root cause of nearly every business and personal problem , but fortunately , Jon knows how to fix your excuse habit for good .
This book is almost as good as having Jon in your face on Bar Rescue , telling you the hard truths you ' ve been avoiding . Don ' t Bullsh * t Yourself ! is Jon Taffer ' s brutally honest , no-nonsense guide to help you kick those excuses to the curb . If you can stop bullsh * tting yourself and address your real issues , you will gain the power to turn your life around completely .
ERIKA ' S PICK : CAPTIVATE BY VANESSA VAN EDWARDS
Amazon Summary - As a human behavior investigator , Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab - and she ' s cracked the code . In Captivate she shares a wealth of valuable shortcuts , systems , and behavior hacks for taking charge of interactions at work , at home , and in any social situation . These aren ' t the people skills you learned in school . This is the first comprehensive , science-backed , real-life manual on human behavior and a completely new approach to building connections .
When you understand the laws of human behavior , your influence , impact , and income will increase significantly .
JESSICA ' S PICK : CRUSHING IT ! BY GARY VAYNERCHUK
Amazon Summary - In his 2009 international best seller Crush It , Gary insisted that a vibrant personal brand was crucial to entrepreneurial success , In Crushing It !, Gary explains why that ’ s even more true today , offering his unique perspective on what has changed and what principles remain timeless . He also shares stories from other entrepreneurs who have grown wealthier — and not just financially — than they ever imagined possible by following Crush It principles . The secret to their success ( and Gary ’ s ) has everything to do with their understanding of the social media platforms , and their willingness to do whatever it took to make these tools work to their utmost potential . That ’ s what Crushing It ! teaches readers to do .
In this lively , practical , and inspiring book , Gary dissects every current major social media platform so that anyone , from a plumber to a professional ice skater , will know exactly how to amplify his or her personal brand on each . He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter , Facebook , YouTube , Instagram , Pinterest , and Snapchat ; podcast platforms like Spotify , Soundcloud , iHeartRadio , and iTunes ; and other emerging platforms such as Musical . ly .
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