PROFIT
PROFIT AND THE BUSINESS HIERARCHY OF NEEDS :
HOW YOUR PROFIT WORKS IN A CRISIS
BY : MIKE MICHALOWICZ
Let ’ s talk about profit .
Really Mike , now ? Is this the time to discuss p r o fi t ?
Definitely .
Why should we talk about profit ? Because in light of the coronavirus pandemic , some business owners are burning through cash to run “ business as usual .” As COVID-19 cases increase , you worry whether or not your business can sustain a recession that will be triggered by this pandemic . You want to have profit during the coronavirus crisis because you want to have a solid foundation in your business now . It ’ s also necessary to have a solid foundation when the pandemic is over so your business will be better positioned for success .
First to note , we are all in this together . Second , I am working tirelessly to provide as many resources and as much guidance as possible in order to extend a hand to you in service . One of these resources , unbeknownst
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