CLIENT FEATURE
Recently , we ’ ve had the honor of adding New Brunswick ’ s own Metalfab Fire Trucks to our growing list of esteemed Client- Partners . Based in Centreville , Metalfab has been providing fire departments across the country with the tools and resources they rely on for over 50 years ( est . 1967 ).
As a leading manufacturer of custom fire trucks , Metalfab works hard to serve the needs of each fire department while keeping the community budget in mind .
Every sale includes a one-hour consultation with a fire truck tender expert to ensure that each truck is a perfect fit . In the coming years , Metalfab aims to become the first choice for emergency vehicles as the company continues to grow its base of 900 partners across Canada and the United States .
In addition to serving municipalities across Canada , Metalfab also serves all of the northern New England states .
Much like Tulip Media , Metalfab views its relationship with clients as a partnership . Each fire truck comes with a promise of 20 years of protection for the equipment and the community . This means that once a truck is sold , Metalfab understands the vehicle will be in service for roughly 20 years and commits to being there to provide service and assistance as much as possible .
Metalfab ’ s factory currently employs 48 people and builds 30 to 45 units per year . The team atmosphere is cohesive and owner Gordon Green can usually be found on the floor . In addition to his hands-on role in all departments , Gordon Green leads production management and engineering himself to ensure the appropriate amount of care and attention to detail is put into each truck .
As part of its growth initiative , Metalfab recently partnered with a dealer in British Columbia and passed on sales responsibilities for the regions west of Ontario . Coincidentally , the new dealer also works with a manufacturer of custom aerial ladders , which Metalfab does not manufacture at their factory . The team at Metalfab saw this as the perfect opportunity to expand their product selection to include ladders , meaning Metalfab will now offer its customers a full gambit of products . The ladders can be sold individually or as part of a custom-manufactured fire truck .
Community-driven , Metalfab actively contributes to building a better future , raising awareness for fire safety and the contribution of firefighters across Canada .
Each year , Metalfab funds a scholarship in conjunction with the Canadian Volunteer Fire Services Association ( CVFSA ). The scholarship can be applied to any program and is available to students who are themselves , or have a parent who is , a member of the CVFSA . Metalfab has been contributing to this program for three years now .
In the past , Metalfab has raised over $ 15,000 for the Atlantic Burn Camp ( ABC ). ABC is a place for burn-injured children ages six to 17 to go for one week each year as an opportunity to engage with others who have experienced the same circumstances . The camp — staffed by firefighters , law enforcement , medical personnel , and teachers — is located in Cape Breton and caters to children in New Brunswick , Prince Edward Island , and Newfoundland and Labrador .
Metalfab also sponsors the annual cross-province bicycle ride of the Toronto Firefighters Celtic Society , a social and fundraising club for firefighter-based charities in Ontario and the Canadian Fallen Firefighter Foundation .
This year , Metalfab was set to host a FireFit competition , which is a physical competition based on firefighting tasks commonly performed in emergency situations . Unfortunately , COVID-19 put a wrench in these plans , but the team hopes to try again in the future when it becomes safe to do so .
Metalfab began working with Tulip Media in July of 2020 when they decided to position themselves not only as a resource for equipment but a resource for information . Business Development Manager Ryan Stacey says they wanted to have an outlet to share some of Metalfab ’ s vast knowledge with their customers . He says that over the years , they ’ ve learned a considerable amount from suppliers and they ’ re also privy to some information that fire departments may not be .
Publishing with Tulip came about after Ryan took in one of Andy ’ s early COVID webinars . He says he was drawn to the team ’ s enthusiasm , for one thing , and how much interest Tulip took in getting to know the company . He ’ s pleased with how thorough , professional , and comfortable the experience of working with everyone at Tulip has been .
Through Tulip ’ s SMarketing program , as well as through the publication of the new Apparatus Floor Newsletter , the company is now on track to become a trusted online expert in all things fire trucks in the next quarter .
Metalfab will be rolling out their first newsletter in the fall . By pioneering a hard publication , the team hopes to gain further credibility in their field and secure relationships with a growing number of partners . Ryan says the newsletter will provide a channel to distribute some of that valuable information directly to their customer base and provide community fire departments with a palpable resource for current and relevant information in t h efi e l d .
Aside from the newsletter , Ryan will be working to get more online exposure as he returns to social media and becomes active on the company blog . There may be few things fire chiefs love more than seeing Metalfab ’ s shiny new fire trucks .
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