™Marketing Magazine Issue 1 | Page 30

5 TIPS FOR CONNECTING WITH WORLD-CLASS PROFESSIONALS E EVERY BUSINESSPERSON needs allies. That’s why successful industry experts, authors and consultants don’t operate in a silo; they have a following and tribe that surpass company and industry lines. get introduced to groups that will raise your profile. These allies have influence, and befriending them can provide endless benefits for your business, as they have for mine. 1. BECOME KNOWN AS AN EXPERT. Building relationships with influencers is never a one-and-done deal. Earning introductions and respect takes hard work and careful planning. But when you forge meaningful connections with important people, you’ll get help on projects, meet new allies and 30 | CARLEPUBLISHING.COM Here are five ways to make connections with world-class professionals based on my own experience: VIPs don’t want to waste time when networking. They would much rather learn something from interacting with you. That’s why it’s crucial to find your niche and dominate it. You need to create great content and get it into places that matter.