Marketing Guidelines Marketing Guidelines | Page 13

WEB, EMAIL, AND DIGITAL TV DISPLAYS WEB SITE PROJECT REQUESTS Human Element is the company contracted to manage and build the University’s public web site, www.sienaheights.edu with supervision from this office. This site’s primary purpose is to serve as a marketing tool for outside audiences (prospective students, parents, alumni, donors, etc.). Because of that focus, content is carefully managed by the marketing office. Web project requests should be sent to Doug Goodnough at [email protected]. Most minor changes/updates can be made within a few days or sooner, however, larger projects will take longer. E-MAIL SIGNATURE Below are instructions on how to create the email signature in Outlook: 1. Go to File > Options > Mail > Signatures (button) 2. Press “New” button to create a new signature 3. Use the font Calibri 4. Change color to the top most dark blue (Dark Blue, Text 2) 5. First line is your name (Calibri, size 11, bold) (Email Signature cont.) 6. Second line is [your title] | Siena Heights University (shift + \ = | ) (Calibri, size 11, unbold) 7. Third line is [phone number xxx.xxx.xxxx] | www.sienaheights.edu (Calibri, size 11, unbold) To add a logo to your signature: 1. Log on to MySiena and visit “Marketing” under “Department and Offices” tab. 2. On left, click “Logos and Seal” button. Right click on logo you wish to add and then click “View Image” from drop down menu. 3. Copy entire url then go into the signatures section of Outlook and click on “Insert Picture” button*. 4. Paste url into file name. Click on arrow next to “Insert” and select “link to file” 5. Adjust logo into position within your signature. Example: John Doe Communications Specialist | Siena Heights University 517.264.7095 | SienaHeights.edu * We want to link the logo rather than insert logo because it will load quicker and not come through as an attachment. 13