Marketing for Romance Writers Magazine March, 2020 Volume # 3, Issue # 3 | Page 20

JANUARY, 2020 STEP RIGHT UP: A HISTORY OF THE CICUS By: Liese Sherwood-Fabré One form of amusement enjoyed by many during the Victorian era was the circus. Such mass en- tertainment traces back to ancient Rome. Following the fall of the Roman Empire, performers who had their beginnings there took to traveling from village to village, performing at lo- cal fairs until the late 1700s. (1) The first modern circus was devel- oped by Philip Astley, a trick rider who formed the Astley Amphitheatre with a ring design for horse-back riding stunts. Amphitheatre performances included acrobats, and reenactments of such events as battles, floods, or other natural disasters. (2) Such shows spread from England to continental Europe, and then the US. (3) British and European circuses contin- ued to utilize only one ring with a tent using four poles instead of the taller cen- 20 ter pole of the American big top. “Lord” George Sanger and his brother started their own touring circus in England in 1854. Four years later he had added a number of animal acts, and continued touring, setting up his tent after a parade through the streets of the town. The pro- cession was impressive with 160 horses, eleven elephants, a dozen camels and about 330 people. Always the showman, he once followed Queen Victoria‟s mili- tary escort through London (5). Another circus organizer, George Wombwell, offered what was best de- scribed as a travelling menagerie. Starting with two boas which he exhibited in tav- erns, he expanded his collection to more and larger exotic animals, including ele- phants, giraffes, various big cats, pri- mates, and even a rhinoceros (billed at the “real unicorn of scripture”). Given the difference in climates for most of these animals, their death-rate was high, and he would often have those that ex- pired sold to taxidermists or medical schools. He was, however, not above displaying the dead exhibit. On one occa- sion, an elephant died, and a rival menag- erie advertised itself as having the only live elephant. Not to be outdone, Womb- well advertised the opportunity to see a dead elephant. The public responded by flocking to his exhibit. (5) By the end of the 1800s, circuses suf- fered economic hard times as shifts in transportation, restrictions on move- ment, and competition from other forms of entertainment diminished their popu- larity. While the major US companies survived into the 1970s, a push from ani- mal rights activists and audiences‟ chang- ing tastes led to the closure of Ringling Brothers circus in 2017. About 30 smaller circuses still exist in the US, and some are expected to survive by provid- ing, in part, a glimpse into a by-gone era where audiences were encouraged to “step right up” and experience “the thrill of a lifetime.” (6) Continued on Page 21