Marketing for Romance Writers Magazine March, 2020 Volume # 3, Issue # 3 | Page 18

JANUARY, 2020 FIRST CLASS SECONDARIES—HOW TO CRAFT GREAT SUPPORTING CHARACTERS By: Alice Orr “What is wrong with this relationship?” That could be the cover banner of many very popular women‟s magazines. It is the central question of every women‟s popu- lar fiction novel you have ever read or written. It is also the central reader attrac- tion of most of those stories. Relationships are the bread and butter of the women’s fiction market. How a relationship is found. How to sustain that relationship once it has be- gun. How to regain a relationship that seems irretrievably lost. How to correct the flaws that caused it to be lost. These mysteries haunt the heart of every love story. The love stories we dream about, lust after, seek and suffer through in our storyteller imaginations, and in the reality of our lives. Readers harbor similar dreams, burn with similar lust, seek and suffer through similar sce- narios. This is why romance entangle- ments are prime reader interest terri- tory for women’s fiction. They are prime reader interest territory beyond this category as well, but let‟s focus on women‟s fiction. In particular, let‟s focus on its power in the story marketplace. Is your goal to be published, to attract a readership, to become a be- loved author? If your answer to any of the above is “Yes,” maybe a resounding “Yes!!” you should give more than a passing thought to writing women‟s fic- tion. Savvy you may have done so al- ready. Approximately eighty to eighty- five percent of U.S. book readers are women. That statistic has remained sta- ble for a long time. The majority of this female audience reads women‟s fiction in some form. Literary stories, mainstream commercial novels, category romance. An immense market where agents, edi- tors and, most crucially, readers search for enthralling author voices. Your storytelling voice should be among those. The key to sought-after- author status in women‟s fiction is the heartfelt, convincing relationship that comes to blazing life on your pages. Such relationships are the backbone of this flourishing segment of the publishing marketplace. Your anchor story relationship centers on your protagonist, but it takes two to tango. She needs another character to relate with, and not always romantically. Great stories may pivot upon a deep friendship, or a parent and child, or your hero and her rival, captor, or tormentor. The possible combinations are as many and various as the impulses of your imagination. Still, the most popular fictional relationship is between lovers or po- tential lovers. Readers seek roadmaps for navigating this problematic realm of human interaction in their own lives. They are also drawn by the tension inher- ent in a story of two people attempting to love one another in the face of mounting obstacles and against formidable, oppos- ing odds. Whatever the specific reader at- traction may be, here lies storytelling paydirt. These two central characters inevitably conflict. They struggle in- tensely, dramatically, powerfully. They make turbulence of their lives, and of the reader‟s consciousness. They do so most credibly when this struggle reflects the turbulence of real human experience, for example, your experience. Continued on Page 19 18