MARKETING CONCEPT April, 2014 April, 2014 | Page 3

THE MARKETING CONCEPTS

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THE MARKETING CONCEPT:
Marketing concept challenges the above three business concepts. Marketing concepts focus on needs of
the customers and how companies can satisfy those needs. This concept also focuses on how company
can become more effective than its competitors in creating, providing and communicating value to its
customers. This concept is based on four pillars: Customers’ needs, target market, integrated marketing
communication and profitability of organization. By the adaptation of marketing concept, companies are
now getting competitive edge over their competitors. Consultative selling is the foundation of this
concept.
THE SOCIETAL MARKETING CONCEPT:
The societal marketing concept encompasses the idea of well being of customers and society. It is a
marketing concept in which a firm holds a belief of returning back to the customers, satisfaction of
needs, wants, target market interest and delivery of needed satisfaction to the society.
All fours concepts of marketing are practiced by organizations. By practicing these concepts,
organizations are achieving their goals effectively and efficiently.

Source:
http://www.researchomatic.com/Marketing-Concept-16551.html

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