marketing Co Embed Review - Co Embed DEMO & BONUS | Page 9

visual side. But how can this possibly be useful for a company that sells life insurance?
Or for a blogger who is promoting the ‘work online’ lifestyle?
And seeing as Facebook and Twitter are so much bigger, does it really matter? Well the
first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact,
Pinterest currently has 100 million users which is really pretty massive – and a subset of
the market that you just can’t ignore. Also interesting is that 85% of those 100 million
users are female.
This is quite unique for any social network and provides you with a great way to reach a
female audience – something that a lot of blogs and brands could stand to do a little
more effectively. 42% of all adult women in the US use Pinterest which is massive – and
actually 13% of males do which is still rather significant.
While Pinterest has a ton of users, it also has the advantage of being a platform that
visitors can enjoy without signing up. That means that your potential reach is in fact
much larger than you might at first have thought.
Pinterest is also one of the fastest growing platforms and is expected to acquire another
47.5 million users in 2015. So you need to be on Pinterest and this is especially true once
you realize that there are plenty of ways you can succeed on the platform even if your
niche isn’t terribly creative or visual."
FACEBOOK AUTHORITY SECRETS ($47 Value)