et ely due to
PRINT MARKETING
EUROPE 7,903 Boats
USA 30,077 Boats
GLOBAL BROKERAGE – COMBINED SALES
* not for sale to u . s . residents while in u . s . waters * not for sale to u . s . residents while in u . s . waters
CHEERS 46 // 140 ' BENETTI 2014 // $ 15,950,000 // FLORIDA 5 staterooms / 5 heads | Zero Speed stabilizers | Twin MTU 12 V 4000 Glynn Smith // 954.614.0166 // Glynn @ DenisonYachtSales . com
NAMOH // 125 ' CHEOY LEE 2003 // $ 6,690,000 // FORT LAUDERDALE 5 Staterooms all en-suite | New interior fabrics | Twin diesel CATs
STAR // 138 ' KINGSHIP 2012 // $ 11,950,000 // FLORIDA 5 staterooms / 12 guests | Complete exterior paint 2016 Alex G . Clarke // 203.722.3047 // Alex @ DenisonYachtSales . com
NEWS // 121 ' DENISON // $ 1,595,000 // FORT LAUDERDALE Hull New All Craft 2000-Burl Elm joinery | Twin MTU turbo diesels
Glynn Smith // 954.614.0166 // Glynn @ DenisonYachtSales . com Kit Denison // 954.614.2888 // Kit @ DenisonYachtSales . com
AVAILABLE FOR CHARTER
197 ' ( 60m ) ABEKING & RASMUSSEN
ELYSIAN is a true masterpiece , with an exterior design by Donald Starkey and a bold , contemporary Bannenberg & Rowell interior . She offers plenty of room for relaxing and sunbathing on all three levels along with a jacuzzi surrounded by large sun pads . Toys include three tenders , a sixteen-foot catamaran and sea scooters . She sleeps twelve guests in six staterooms . ELYSIAN is currently available for charter in the Caribbean and in the Western Mediterranean this summer .
Susan Harris | Superyacht Charter Specialist 561.870.4142 | Susan @ DenisonYachtSales . com
ELYSIAN
ElysianYachtCharter . com
SALES BY COUNTRY : UNITED KINGDOM Power and sailing boats segments were both down in sales volumes with a combined decline of 224 boats . The average sale price increased for powerboats but slipped for sail . Overall , the speed of sales increased by 16 days on average . SPAIN Spanish brokerage sales increased by 6 percent , but were completed at lower average prices . The sailboat market provided all of the growth , while power sales declined slightly for the year . FRANCE Powerboat sales led the brokerage rebound in France to an overall 27 percent growth in sales volume . Powerboat sales were up 46 percent , but prices were also sharply lower in 2015 , and overall sales were down more than € 20 million . NETHERLANDS Brokers in the Netherlands reported 36 percent higher sales in 2016 . While overall value of sales fell substantially , for all boats below 80 feet , overall value increased 40 percent , from £ 70.4 to £ 98.8 million . ITALY While sales volumes increased by 12 percent for the Italy brokerage market , the value of the boats sold rose substantially due to superyacht sales activity . Values in the sailboat market and among all boats 46 to 55 feet were lower in 2015 . GERMANY German brokers reported a slight decrease in 2015 sales due to lower powerboat volume . Sailboat sales volume grew by 9 percent , and both segments commanded a higher average value per boat .
PRINT PUBLICATIONS
While internet & email marketing have become the greatest source for yacht clients , print advertising continues to be an important factor . Thousands of our clients browse yachting magazines in search of the perfect yacht .
Justin Onofrietti 954.770.5281
Bruce Shattenburg 954.328.4329
Denison Yacht Sales consistently advertises in several major industry magazines including Yachts International , Boats International , Invictus , Passage Maker , and many more .
Jill Maderia 954.278.9250
Bob Denison 954.829.8295
amount of time required to complete a sale . Powerboat sales averaged one week less than the previous year , 254 days . Sailboat sales took 3 days longer , 306 days .
The two segments also differed in the
Powerboat Sailboat
GLOBAL BROKERAGE COMBINED SALES
Jackie Guenther 954.591.1603
Bob Anslow 561.248.5122
Glynn Smith 954.614.0166
Natalia Clarke 954.461.1763
We are standing by
Alex G . Clarke 203.722.3047
Two other positive data points in 2015 were a 3 percent gain in the average final sold price and a 5-day reduction in the average time a boat was listed before it was sold , 263 days .
2015
EUROPE
USA 7,903 Boats 30,077 Boats
SALES BY RE SOUTHEAST led the regio volume as we time required lower but this a drop in superyacht sales . MIDATLANTIC There was a slight decrea of brokerage boats sold in the region , but a increased , particularly among boats 36 to 4 79 feet . NORTHEAST Sales in 2015 were 200-plus average sold prices declined by about $ 2,0 sold 12 days faster than in 2014 , while sailb extra two weeks to be sold . GREAT LAKES Volume of reported sales ro in 2015 , to 3,684 boats . While average so level for sailboats , they increased by more th powerboats . GULF COAST The total value of sales in the reg million despite a slight decline in sales volume boat value increased by 12 percent . WEST In this region , sales volumes were lower b in 2015 . Boats sold two weeks faster , on avera value $ 15,000 higher than in 2014 . PACIFIC NORTHWEST Sales volume increased the region , but total price paid grew by 67 percen sale of expensive vessels over 80 feet . On average 25 days faster than in 2014 .
2015
David Johnson 954.610.3263
2017 COUACH 37M / 121 ' // 9,900,000 EURO Presently in build | Select 4 or 5 cabin layout | Cruise 27k Top 31k Bob Anslow // 561.248.5122 // BobAnslow @ DenisonYachtSales . com
112 ' VAN DER VALK 2018 // FORT LAUDERDALE DELIVERY Dutch quality | All aluminum construction , built to class | Custom layout & design
Kevin Frawley // 954.790.0372 // Kevin @ DenisonSuperYachts . com
TWEENER // 106 ' WESTSHIP // $ 3,495,000 USD // LOS ANGELES GOLDEN TOUCH II // 105 ' BROWARD 1990 // $ 1,250,000 // FLORIDA 5 staterooms + crew | New teak decks | Twin MTU 8V396TE94 diesels 3 staterooms | Detroit diesels | 3 / 4 S / R ’ S | Cruising 20k , top 24k
Bill Palmer // 760.809.6333 // BP @ DenisonSuperYachts . com Kit Denison // 954.614.2888 // Kit @ DenisonYachtSales . com
5 day reduction from listed to sold .
5 days less
When your vessel needs the extra exposure , our team of marketing professionals will design a custom ad for your yacht .
United States : Values move up as sales volume eases
3 percent gain in the average final sold price .
3 % more
In keeping with brokerage market trends of the last year , U . S . yacht brokerage sales were virtually the same in the last quarter of 2015 as in the last quarter in 2014 . For the year , a total of 30,077 boats were sold , which was 192 boats or 1 percent fewer than 2014 .
2015
BOATS SOLD
30,077
2014
BOATS SOLD
30,269
< First _ Name > < Last _ Name > or Current Resident Street _ 11 Street _ 21 City , State Zip
Report , st Trends , uperyachts Are Selling
The Quay 1515 SE 17th Street , Suite 131A Fort Lauderdale , FL 33316
HIGHLIGHTS
Standard US POSTAGE
PAID PERMIT 1905 FT LAUD FL
DIRECT MAIL
Denison regularly uses direct mail pieces to promote our sales and charter inventory . Each quarter we send over 80,000 letters , postcards , and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base .
Contacting a targeted clientele list through the mail is one of the most effective ways to promote listings .
Each piece is professionally designed and written by our marketing team to ensure our message stands out . When direct mail cards are designed right , they have the potential to remain on coffee tables and desks for a long time . In fact , our brokers have received inquiries from buyers months after a promotional piece was mailed .
6
Southeast Northeast Gulf Coast Midwest West Coast International
SEAT E
VIKING 1Q 2016 MARKET UPDATE
VIKINGS SOLD BY REGION 1Q 2016
32 15 4 5 4 69
VISIT US AT ANY OF OUR 20 OFFICES
DENISE GEORGE Denise @ DenisonYachtSales . com | 310.821.5883
Make / Model : Viking 74 Enclosed Bridge 2008 Make / Model : Viking 74 Enclosed Bridge 2007 Make / Model : Viking 74 Convertible 2005 Location : Mexico
Location : FL , USA Location : AL , USA
Original Price : $ 2,795,000 Original Price : $ 2,795,000
Original Price : $ 2,095,000
Sold Price : $ 2,533,000 Sold Price : $ 2,450,000
Sold Price : $ 1,870,000
Sales Cycle : 15 Months Sales Cycle : 9 Months
Sales Cycle : 5 Months
Make / Model : Princess 72 2012 Make / Model : Princess 72 2012
Make / Model : Princess V70 2006
Location : France Location : France
Location : Italy
Original Price : $ 1,990,526 Original Price : $ 1,990,526
Original Price : $ 746,511
Sold Price : $ 1,990,526 Sold Price : $ 1,990,526
Sold Price : $ 540,950
Sales Cycle : 15 Months Sales Cycle : 7 Months
Sales Cycle : 21 Months
Make / Model : Viking 68 2007 Make / Model : Princess 67 Flybridge 2007 Make / Model : Princess V65 2008
Location : FL , USA Location : Croatia
Location : Greece
Original Price : $ 1,895,000 Original Price : $ 822,244
Original Price : $ 746,511
Sold Price : $ 1,750,000 Sold Price : $ 822,244
Sold Price : $ 681,597
Sales Cycle : 31 Months Sales Cycle : 5 Months
Sales Cycle : 18 Months
Make / Model : Princess V65 2002 Make / Model : Viking V65 Sport Cruisers 2001 Make / Model : Viking Princess 65 2000
Location : Spain Location : RI , USA
Location : NY , USA
Original Price : $ 319,161 Original Price : $ 499,000
Original Price : $ 499,000
Sold Price : $ 221,790 Sold Price : $ 500,000
Sold Price : $ 450,000
Sales Cycle : 12 Months Sales Cycle : 12 Months
Sales Cycle : 6 Months
Make / Model : Princess 64 2011 Make / Model : Princess 64 2011
Make / Model : Viking 64 Convertible 2007
Location : Spain Location : Turkey
Location : FL , USA
Original Price : $ 1,462,573 Original Price : $ 1,282,783
Original Price : $ 1,745,000
Sold Price : $ 1,384,093 Sold Price : $ 1,282,783
Sold Price : $ 1,675,000
Sales Cycle : 2 Months Sales Cycle : 1 Month
Sales Cycle : 31 Months
Make / Model : Viking 64 Convertible 2007 Make / Model : Princess V62-S 2013 Make / Model : Viking 62 Convertible 2012
Location : FL , USA Location : United Kingdom
Location : FL , USA
Original Price : $ 1,789,000 Original Price : $ 1,605,263
Original Price : $ 2,595,000
Sold Price : $ 1,720,000 Sold Price : $ 1,605,263
Sold Price : $ 2,425,000
Sales Cycle : 12 Months Sales Cycle : 3 Months
Sales Cycle : 3 Months
Make / Model : Viking 61 Enclosed Bridge 2002 Make / Model : Viking 61 1998 Make / Model : Viking 60 Sportfish 2009
Location : FL , USA Location : Australia
Location : FL , USA
Original Price : $ 825,000 Original Price : $ 404,895
Original Price : $ 1,995,000
Sold Price : $ 720,000 Sold Price : $ 367,133
Sold Price : $ 1,735,000
Sales Cycle : 25 Months Sales Cycle : 3 Months
Sales Cycle : 1 Month
Make / Model : Princess 58 2008 Make / Model : Princess V58 2003
Make / Model : Viking 58 Convertible 2000
Location : Spain Location : Spain
Location : FL , USA
Original Price : $ 712,023 Original Price : $ 341,029
Original Price : $ 699,000
Sold Price : $ 712,023 Sold Price : $ 341,029
Sold Price : $ 620,000
Sales Cycle : 12 Months Sales Cycle : 6 Months
Sales Cycle : 15 Months
Make / Model : Princess V57 2015 Make / Model : Viking 56 Convertible 2004 Make / Model : Viking 56 Sport Cruisers 1997
Location : Netherlands Location : AL , USA
Location : WA , USA
Original Price : $ 1,135,995 Original Price : $ 805,000
Original Price : $ 299,000
Sold Price : $ 1,135,995 Sold Price : $ 805,000
Sold Price : $ 274,228
Sales Cycle : 3 Months Sales Cycle : 8 Months
Sales Cycle : 3 Months
Make / Model : Viking 55 1998 Make / Model : Viking 55 1991
Make / Model : Viking 55 1990
Location : NY , USA Location : TX , USA
Location : DC , USA
Original Price : $ 419,000 Original Price : $ 290,000
Original Price : $ 270,000
Sold Price : $ 310,000 Sold Price : $ 240,000
Sold Price : $ 234,500
Sales Cycle : 10 Months Sales Cycle : 23 Months
Sales Cycle : 4 Months For a comprehensive market report visit : DenisonYachtSales . com / VikingReport
Bertram Albemarle Buddy Davis Cabo Hatteras Viking
BRAND COMPARISONS 2015
32 11 3 23 64 101
Make / Model : Princess 72 2013 Location : Spain Original Price : $ 2,703,976 Sold Price : $ 2,703,976 Sales Cycle : 5 Months
Make / Model : Princess 20M 2002 Location : Turkey Original Price : $ 481,446 Sold Price : $ 400,303 Sales Cycle : 9 Months
Make / Model : Princess V65 2003 Location : France Original Price : $ 378,665 Sold Price : $ 357,027 Sales Cycle : 4 Months
Make / Model : Princess 64 2011 Location : Spain Original Price : $ 1,533,918 Sold Price : $ 1,533,918 Sales Cycle : 4 Months
Make / Model : Viking 64 Convertible 2007 Location : United Arab Emirates Original Price : $ 1,900,000 Sold Price : $ 1,650,000 Sales Cycle : 27 Months
Make / Model : Princess 62 Flybridge 2007 Location : Italy Original Price : $ 865,520 Sold Price : $ 811,425 Sales Cycle : 9 Months
Make / Model : Princess Viking 60 Sport 1995 Location : WA , USA Original Price : $ 249,900 Sold Price : $ 160,000 Sales Cycle : 15 Months
Make / Model : Viking Enclosed Bridge 1999 Location : TX , USA Original Price : $ 375,000 Sold Price : $ 300,000 Sales Cycle : 4 Months
Make / Model : Viking 55 Convertible 2003 Location : VA , USA Original Price : $ 675,000 Sold Price : $ 630,000 Sales Cycle : 11 Months
Make / Model : Viking 55 1989 Location : FL , USA Original Price : $ 245,000 Sold Price : $ 225,000 Sales Cycle : 2 Months
Q1 Q2 Q3 Q4 65 32 2 32 97 137
55 24 8 41 82 68
4Q2015
4Q 2015 Market Report , This Quarters Latest Trends , Where The Most Superyachts Are Selling
43 14 6 31 70 119
The Quay 1515 SE 17th Street , Suite 131A Fort Lauderdale , FL 33316
SUPER YACHT
Standard US POSTAGE
PAID PERMIT 1905 FT LAUD FL
MARKET REPORT
< First _ Name > < Last _ Name > or Current Resident Street _ 11 Street _ 21 City , State Zip was a slight decrease in the number rage boats sold in the region , but average sold prices increased , particularly among boats 36 to 45 feet and 56 to 79 feet . NORTHEAST Sales in 2015 were 200-plus boats lower and average sold prices declined by about $ 2,000 . Powerboats sold 12 days faster than in 2014 , while sailboats required an extra two weeks to be sold . GREAT LAKES Volume of reported sales rose 11 percent in 2015 , to 3,684 boats . While average sold prices were level for sailboats , they increased by more than $ 3,000 for powerboats . GULF COAST The total value of sales in the region rose $ 12.5 million despite a slight decline in sales volume . The average boat value increased by 12 percent . WEST In this region , sales volumes were lower by 17 percent in 2015 . Boats sold two weeks faster , on average , and at a value $ 15,000 higher than in 2014 . PACIFIC NORTHWEST Sales volume increased modestly in the region , but total price paid grew by 67 percent due to the sale of expensive vessels over 80 feet . On average , boats sold 25 days faster than in 2014 .
Alex G . Clarke 203.722.3047
David Johnson 954.610.3263
HIGHLIGHTS
30,269 30,077
BOATS SOLD
2014
In keeping with brokerage market trends of the last year , U . S . yacht brokerage sales were virtually the same in the last quarter of 2015 as in the last quarter in 2014 . For the year , a total of 30,077 boats were sold , which was 192 boats or 1 percent fewer than 2014 .
3 % more
3 percent gain in the average final sold price .
5 days less
5 day reduction from listed to sold .
Two other positive data points in 2015 were a 3 percent gain in the average final sold price and a 5-day reduction in the average time a boat was listed before it was sold , 263 days .
BOATS SOLD
2015
We are standing by
Natalia Clarke 954.461.1763
Glynn Smith 954.614.0166
MARKET REPORT
SUPER YACHT
Bob Anslow 561.248.5122
Jackie Guenther 954.591.1603
The two segments also differed in the amount of time required to complete a sale . Powerboat sales averaged one week less than the previous year , 254 days . Sailboat sales took 3 days longer , 306 days .
Bob Denison 954.829.8295
Jill Maderia 954.278.9250 declined
oat sales led the brokerage rebound in France an overall 27 percent growth in sales volume . Powerboat sales were up 46 percent , but prices were also sharply lower in 2015 , and overall sales were down more than € 20 million . NETHERLANDS Brokers in the Netherlands reported 36 percent higher sales in 2016 . While overall value of sales fell substantially , for all boats below 80 feet , overall value increased 40 percent , from £ 70.4 to £ 98.8 million . ITALY While sales volumes increased by 12 percent for the Italy brokerage market , the value of the boats sold rose substantially due to superyacht sales activity . Values in the sailboat market and among all boats 46 to 55 feet were lower in 2015 . GERMANY German brokers reported a slight decrease in 2015 sales due to lower powerboat volume . Sailboat sales volume grew by 9 percent , and both segments commanded a higher average value per boat .
United States : Values move up as sales volume eases
Powerboat Sailboat
Bruce Shattenburg 954.328.4329
Justin Onofrietti 954.770.5281