EMAIL MARKETING
E-NEWSLETTER STATISTICS 2016
EMAILS SENT : 3,438,981
WILL PETERSON
Cell Phone : 310.430.1502 Office Phone : 310.821.5883
Will @ DenisonYachtSales . com
EMAIL CAMPAIGNS : 890
ACTIVE EMAIL LIST : 125,000
Over the past several years , Denison Yacht Sales has compiled an email list of 69,000 yachting enthusiasts . We promote our central listings through our monthly newsletter and also create special announcements and newsletters to the yachting community every week .
Each Denison newsletter contains relevant yachting news stories , industry articles , boating tips , and a boat show calendar - resulting in a high open rate . We ’ ve found that the only secret to getting boaters to open a newsletter is to provide content that ’ s worth reading .
Implementing a smart web strategy requires experience and a proven game plan . Simply placing a listing on a few major websites and waiting for the phone to ring is not a sufficient way to market your yacht .
Another way Denison captures attention online is through aggressive marketing tactics on a wide variety of MLS services and websites . It ’ s never been more important to strategically advertise charter listings on the Internet .
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Denison ’ s MLS strategy includes subscriptions on over 45 MLS sites , including the majors :
• Superyachts . com
• Boat International
• Yatco
• YachtWorld . com