EMAIL MARKETING
E-NEWSLETTER
STATISTICS 2016
EMAILS SENT: 3,438,981
BARBELLA IV //
6
64' Hatteras 200
R
RUSS SCHAFE
5.2290
Cell Phone: 954.44
3.3971
Office Phone: 954.76
EMAIL CAMPAIGNS: 890
htSales.com
Russ@DenisonYac
ACTIVE EMAIL LIST: 125,000
Over the past several years, Denison has compiled
an email list of over 100,000 yachting enthusiasts.
We promote our central listings through our monthly
newsletter and also create special announcements and
newsletters for the yachting community every week.
AGLCA
MLS MARKETING
BOATSANDOUTBOARDS
BOOTE - YACHTEN
HELPING BUYERS AND SELLERS MEET
Each Denison newsletter contains relevant yachting
news stories, industry articles, boating tips, and a boat
show calendar - resulting in a high open rate. We’ve
found that the only secret to getting boaters to open a
newsletter is to provide content that’s worth reading.
America’s Western Boating Magazine
YachtHub.com
Denison captures thousands of boat buyers through aggressive
marketing tactics on over 40 MLS services and websites. It’s never
been more important to strategically advertise listings on the internet.
Powerboat Authority
H A R B O U R
International Marine Markets
YACHT
Authority.com
Boat Dealers
yachtworld
craigslist
boat buys
R
Clasificados online
powerboatlistings.com
Sailboat Authority
8
Implementing a smart web strategy requires experience and a proven
game plan. Simply placing a listing on a few websites and waiting for
the phone to ring is not a sufficient way to market a yacht online.
Denison’s MLS strategy includes subscriptions on over 45 MLS sites,
including the majors:
• Superyachts.com • Yatco
• Boat International • YachtWorld.com