Marketing Campaigns Patrick Hopkins | Page 6

PRINT MARKETING

102 ’ Darwin by CdM 2015 | Exclusive North American Representative 5 Staterooms + Crew , Steel Hull , Full Displacement .
An American Yachting Family Since 1948
Privilege Furio 6 2016 | Exclusive North American Representative Naval Architect Marc Lombard , Extensive Range .
IN STOCK

PRINT PUBLICATIONS

While internet & email marketing have become the greatest source for yacht clients , print advertising will continue to be an important factor . Thousands of our clients browse yachting magazines in search of the perfect yacht .
37 ’ Carver C37 Coupe 2016 | Newport Beach , CA New Arrival , Call for Appointment .
106 ’ Westhip 1993 | Marina del Rey , CA | $ 3,495,000 Recent Refit , Complete Engine , Overhaul .
50 ’ Carver 2017 | Newport Beach , CA Twin Cummins 480hp , 3 Staterooms
49 ’ Beneteau GT 2015 | Seattle , WA New - In Stock , Call for Appointment .
95 ’ Astondoa 2001 | $ 2,795,000 New Paint , New Tender , Motivated Seller .
Denison Yacht Sales consistently advertises in several major industry magazines including Yachts International , Boats International , Invictus , Passage Maker , etc .
MC5 By Beneteau | Seatte , WA 3 Staterooms , Volvo IPS Drives .
68 ’ Viking 2006 | San Pedro , CA | $ 1,775,000 Enclosed Bridge , Rare West Coast Opportunity .
61 ’ Privilege 2008 | $ 957,078 4 Staterooms , Yanmar Engines , Huge Salon .
When your vessel needs the extra exposure , our team of marketing professionals will design a custom ad for your yacht .
54 ’ Jeanneau 54 DS 2009 | USD $ 449,777 Original Owner , New Bottom Paint .
54 ’ Beneteau Oceanis 2011 | $ 439,900 Wide , Safe Side Decks , Coachroof Handrails .
52 ’ Beneteau Swift Trawler 2011 | $ 799,000 Loop Ready , 820 Hours on Twin Volvo D9 ’ s .
52 ’ Beneteau 2006 | Marina del Rey , CA | $ 340,000 3 Cabins , 3 Heads , Classic Rig .
44 ’ Tiara 4400 Sovran 2003 | USD $ 329,000 Professionally Maintained .
42 ’ Grand Banks 2003 | Long Beach , CA | $ 392,500 Twin CATs , 2 Staterooms , New Bottom Paint .
SAN DIEGO MARINA DEL REY NEWPORT BEACH
SEATTLE
619.822.2715 310.821.5883 949.791.4220 206.686.5400
OVER 1000 LISTINGS denisonyachtsales . com

DIRECT MAIL

Denison regularly uses direct mail pieces to promote our sales and charter inventory . Each quarter we send over 80,000 letters , postcards , and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base .
Dear Akvavit ,
Below you ’ ll find your most recent Sold Boats Report , highlighting Cabos sold in the 4 th Quarter of 2013 .
Sold By Region By Sales Cycle ( Time Between Listing & Closing ) Southeast : 5 in 4Q 2013 9 Cabos Sold within 1 – 6 Months of Listing Northeast : 7 in 4Q 2013 4 Cabos Sold within 7 - 12 Months of Listing Gulf Coast : 2 in 4Q 2013 6 Cabos Sold within 1 – 2 Years of Listing Midwest : 0 in 4Q 2013 2 Cabo Sold within 2 – 3 Years of Listing West Coast : 3 in 4Q 2013 0 Cabos Sold after 3 Years of Listing International : 4 in 4Q 2013
At Denison we believe in a strong integrated marketing approach that utilizes many marketing avenues including :
• An enhanced listing on Yachtworld for Aqua Vitae .
• A custom landing page for Aqua Vitae on the Denison website .
• An immediate email broadcast to the international yacht brokerage community .
• Promotion on 22 MLS services and websites .
Kindest regards ,
Alex G . Clarke // Licensed & Bonded Yacht Broker
Summer Rendezvous Itinerary
Contacting a targeted clientele list through the mail is one of the most effective ways to promote listings .
July 17-18 July 18-19 July 19-21 July 21-24 July 24-25 July 25-27 July 27 - 30 Resorts World Bimini Chub Cay Nassau / Atlantis Staniel Cay Highbourne Cay Nassau / Atlantis Resorts World Bimini
Enjoy a welcome cocktail and dinner reception - Bahamian Style .
Take a day to leisurely fish , swim , and picnic with us on the island of Chub .
Explore all the wonders at Nassau ’ s world-famous Atlantis Resort .
Swim with the pigs , snorkel , and join us in our “ Fishing Frenzy ” Fishing Tournament .
Sales Cycle
48
Make / Model Flybridge
2004
Original Price
Listing Date
$ 600,000
06 / 13
Sold Price
$ 590,000
Sold Date
12 / 13
Location Cabos Mexico
6 Months
Immerse yourself in the pristine beauty of the island . Enjoy solitude & rest .
Discover more in Nassau ! Swim with the dolphins , scuba , or paddleboard .
Stroll through the Village , discover the Bimini Bull Sharks , &
Each piece is professionally designed and written by our marketing team to ensure our message stands out . When direct mail cards are designed right , they have the potential to remain on coffee tables and desks for a long time . In fact , our brokers have received inquiries from buyers months after a promotional piece was mailed .
Cabo 45 Express
45 Cabo 45 Express
43
Cabo Convertible
43
2003
Cabo Convertible
43
2002
$
Cabo Flybridge
40
389,000
$
Cabo Hardtop Express
40
Cabo
2006
2004
325,000
$ 554,000
09 / 13
07
$
13
35
12
40 Flybridge Sport
40
Cabo
2004
$ 385,000
/ 13
09 /
$ 360,000
$
Fish
40 Flybridge
40
2013
$
11
325,000
11 / 13
35
13
Cabo Express
40
439,000
09 / 12
$ 485,000
11 /
10
Cabo 40
40
2007
957,691
08 / 12
$ 370,000
12 /
Anna Maria
Express
Cabo Express
40
Cabo
35
Cabo Express
35
Cabo Flybridge
35
Cabo Express
Cabo 35 Flybridge
35
Cabo Flybridge
Cabo Express
Cabo Express
Cabo Express
2005
2005
2004
2004
2004
2007
2007
2004
$
2004
$ 319,500
2002
$
2001
$ 529,000
$ 429,000
$ 415,000
$ 349,900
$ 399,000
$ 375,000
$ 339,000
$ 349,000
224,950
01 / 13
10 / 13
09 / 12
12 / 11
06 / 13
02 / 12
07 /
08 / 13
08 / 13
12 / 12
07 /
$ 380,000
$ 957,991
$ 505,000
$ 360,000
$ 375,000
$ 350,000
$ 354,000
$ 375,000
$ 315,000
$ 330,000
$
13
12 / 13
12 / 13
11 / 13
11 / 13
/ 13
11 / 13
12 / 13
/ 13
11 / 13
12 / 13
FL
Connecticut
Puerto Rico
Western Samoa
Marshfield MA
Virginia Beach VA
Sarasota FL
Indian River DE
Virginia Beach VA
Jacksonville FL
Port Aransas TX
2 Months
4 Months
27 Months
15 Months
16 Months
10 Months
1 Month
15 Months
23 Months
6
10 /
32
31
2007
2003
199,000
$ 189,000
$ 274,900
$ 159,900
13
06 / 12
02 / 13
04 / 13
06 / 11
190,000
$ 297,000
$ 180,000
$ 162,500
$ 240,000
$ 152,000
12 / 13
10 / 13
13
11 / 13
11 / 13
12 / 13
New Jersey
San Diego CA
Los Cabos Mexico
Galveston TX
Long Beach CA
Yarmouth MA
Months
20 Months
4 Months
4 Months
4 Months
10 Months
3
10 / 13
Bourne MA
Warwick
Months
17 Months
RI
8 Months
Newport Beach CA
9 Months
28 Months
45 ’ | CABO | 2006 FEATURES
ASKING : $ 639,900 ENGINES : Twin MANs HP : 1100 each FUEL : 800 gallons BEAM : 15 ‘ 4 ” DRAFT : 4 ’ 2 ” LOCATION : Fort Lauderdale , FL
..........................................
Integrated hardtop , Michael Peters designed hull , only 625 original hours , mezzanine seating with storage , 56 gallon bait tank , & interior teak flooring .
snorkel the waters .

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