Marketing Campaigns Josh Olsen | Page 8

EMAIL MARKETING BOAT SHOWS E-NEWSLETTER STATISTICS 2016 EMAILS SENT: 3,438,981 JOSH OLSEN 4.5511 Cell Phone: 941.91 3.3971 Office Phone: 954.76 htSales.com EMAIL CAMPAIGNS: 890 Josh@DenisonYac ACTIVE EMAIL LIST: 125,000 Over the past several years, Denison has compiled an email list of over 100,000 yachting enthusiasts. We promote our central listings through our monthly newsletter and also create special announcements and newsletters for the yachting community every week. AGLCA BOATSANDOUTBOARDS BOOTE - YACHTEN HELPING BUYERS AND SELLERS MEET America’s Western Boating Magazine YachtHub.com Each Denison newsletter contains relevant yachting news stories, industry articles, boating tips, and a boat show calendar - resulting in a high open rate. We’ve found that the only secret to getting boaters to open a newsletter is to provide content that’s worth reading. Fort Lauderdale International Boat Show Chicago Boat Show Moscow Boat Show MLS MARKETING Yachts Miami Beach Channel Islands Boat Show St. Petersburg Power & Sailboat Show Denison captures thousands of boat buyers through aggressive marketing tactics on over 40 MLS services and websites. It’s never been more important to strategically advertise listings on the internet. Palm Beach International Boat Show Dubai International Boat Show Stuart Boat Show TrawlerFest Florida Cannes Yachting Festival Newport Charter & Brokerage Shows Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few websites and waiting for the phone to ring is not a sufficient way to market a yacht online. Sail Boston National Capital Boat Show Suncoast Boat Show Tampa Boat Show Maine Boat Show TrawlerFest Seattle Denison’s MLS strategy includes subscriptions on over 45 MLS sites, including the majors: Los Angeles Boat Show Long Beach Boat Show IYBA Open Houses Annapolis Power & Sailboat Shows Newport Boat Show Southern California Boat Show Norwalk Boat Show Monaco Yacht Show Seattle Boat Show Powerboat Authority H A R B O U R International Marine Markets YACHT Authority.com Boat Dealers yachtworld craigslist boat buys R Clasificados online powerboatlistings.com Sailboat Authority 8 Boat shows offer an excellent opportunity to promote listings that are ready to sell quickly. True international shows, such as Fort Lauderdale, draw thousands of serious buyers from all over the world. Denison actively participates and displays inventory in dozens of significant boat shows every year. Since 2005, Denison Yacht Sales has exhibited at over 70 local, national, and international boat shows, including special events and sponsored fundraising galas including: • Superyachts.com • Yatco • Boat International • YachtWorld.com 9