email Marketing
boat shows
e-newsletter
statistics 2016
06 // Bristol, RI
20
en // 59’ Perry 59
Free Range Chick
Dave Millett
0.5901
Cell Phone: 714.26
1.4220
Office Phone: 949.79
nYachtSales.com
D.Millett@Deniso
Emails Sent: 3,438,981
Email Campaigns: 890
Active Email List: 125,000
Over the past several years, Denison Yacht Sales has compiled an email list of 69,000 yachting
enthusiasts. We promote our central listings through our monthly newsletter and also create
special announcements and newsletters to the yachting community every week.
Each Denison newsletter contains relevant yachting news stories, industry articles, boating tips,
and a boat show calendar - resulting in a high open rate. We’ve found that the only secret to
getting boaters to open a newsletter is to provide content that’s worth reading.
Fort Lauderdale International Boat Show Chicago Boat Show Moscow Boat Show
Yachts Miami Beach Oxnard Boat Show St. Petersburg Boat Show
Palm Beach International Boat Show Dubai Boat Show Stuart Boat Show
Trawler Fest Florida Cannes Boat Show Newport, RI Boat Show
Boston Boat Show Washington D.C. Boat Show Sarasota Boat Show
Denison’s MLS strategy includes
subscriptions on over 45 MLS sites,
including the majors: Tampa Boat Show Maine Boat Show Trawler Fest Seattle
Marina del Rey Boat Show Long Beach Boat Show FYBA Boat Show
• Superyachts.com Annapolis Boat Show Newport Beach Boat Show Los Angeles Boat Show
• Boat International Norwalk Boat Show Monaco Yacht Show Seattle Boat Show
Implementing a smart web strategy
requires experience and a proven
game plan. Simply placing a listing
on a few major websites and
waiting for the phone to ring is not
a sufficient way to market your
yacht.
Another way Denison captures attention online is
through aggressive marketing tactics on a wide variety
of MLS services and websites. It’s never been more
important to strategically advertise charter listings on
the Internet.
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Boat shows offer an excellent opportunity to promote listings that are ready to sell quickly.
True international shows, such as Fort Lauderdale, draw thousands of serious buyers from all
over the world. Denison actively participates and displays inventory in dozens of significant
boat shows every year. Since 2005, Denison Yacht Sales has exhibited at over 70 local,
national, and international boat shows, including special events and sponsored fundraising
galas.
• Yatco
• YachtWorld.com
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