Marketing Campaigns Charlie King | Page 8

EMAIL MARKETING E-NEWSLETTER STATISTICS 2016 EMAILS SENT: 3,438,981 CHEOY LEE 90 4.0242 Cell Phone: 954.61 3.3971 Office Phone: 954.76 achtSales.com EMAIL CAMPAIGNS: 890 CKing@DenisonY ACTIVE EMAIL LIST: 125,000 Over the past several years, Denison has compiled an email list of over 100,000 yachting enthusiasts. We promote our central listings through our monthly newsletter and also create special announcements and newsletters for the yachting community every week. AGLCA MLS MARKETING BOATSANDOUTBOARDS BOOTE - YACHTEN HELPING BUYERS AND SELLERS MEET Each Denison newsletter contains relevant yachting news stories, industry articles, boating tips, and a boat show calendar - resulting in a high open rate. We’ve found that the only secret to getting boaters to open a newsletter is to provide content that’s worth reading. America’s Western Boating Magazine YachtHub.com Denison captures thousands of boat buyers through aggressive marketing tactics on over 40 MLS services and websites. It’s never been more important to strategically advertise listings on the internet. Powerboat Authority H A R B O U R International Marine Markets YACHT Authority.com Boat Dealers yachtworld craigslist boat buys R Clasificados online powerboatlistings.com Sailboat Authority 8 Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few websites and waiting for the phone to ring is not a sufficient way to market a yacht online. Denison’s MLS strategy includes subscriptions on over 45 MLS sites, including the majors: • Superyachts.com • Yatco • Boat International • YachtWorld.com