Marketing Campaigns Bruce Schattenburg | Page 17

E-NEWSLETTER STATISTICS 2016 EMAILS SENT: 3,438,981 EMAIL CAMPAIGNS: 890 ACTIVE EMAIL LIST: 125,000 Denison has built an email database of 125,000 boaters and industry insiders. Denison promotes central listings through monthly newsletters 2009 112’ WESTPORT SERENDIPITY // urg Bruce Schattenb 28.4329 Cell Phone: 954.3 63.3971 Office Phone: 954.7 htSales.com BS@DenisonYac and broadcasts updating industry contacts on price reductions, significant upgrades and port changes. The secret to getting clients to open a newsletter is providing them compelling content worth reading. Good photography and short, to- the-point updates generate the best results. Since 2005, Denison has delivered more than 4 million emails with open-rates & click-throughs that exceed industry averages.