Marketing Campaigns Bruce Schattenburg | Page 15

MLS MARKETING Another way Denison captures attention online is through aggressive marketing tactics on a wide variety of MLS services and websites. It’s never been more important to strategically advertise charter listings on the Internet. Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few major websites and waiting for the phone to ring is not a sufficient way to market your yacht. Denison’s MLS strategy includes subscriptions on over 45 MLS sites, including the majors: • • • • Superyachts.com Boat International Yatco YachtWorld.com