Marketing Campaigns Bruce Schattenburg | Page 11

SEATTL E
EUROPE , 903 Boats
USA 30,077 Boats
GLOBAL BROKERAGE – COM
2015
EUROPE
USA 7,903 Boats 30,077 Boats
MARINA DEL REY
NEWPORT
SAUGATUCK MONTAUK
CHICAGO
JERSEY CITY ANNAPOLIS
CHARLESTON
Standard US POSTAGE
PAID PERMIT 1905 FT LAUD FL
HIGHLIGHTS
30,269 30,077
BOATS SOLD BOATS SOLD
2014 2015
United States : Values move up as sales volume eases
SAN DIEGO
VIKING 1Q 2016 MARKET UPDATE
VIKINGS SOLD BY REGION 1Q 2016
Southeast Northeast Gulf Coast Midwest West Coast International
32 15 4 5 4 69
NAPLES
PALM BEACH FORT LAUDERDALE DANIA BEACH
VISIT US AT ANY OF OUR 20 OFFICES
DENISE GEORGE Denise @ DenisonYachtSales . com | 310.821.5883
: :
Make / Model : Viking 74 Convertible 2005 : : , : , : : : : : : : : : : : : : : : : : : : : : : : : : : : : , : : : : : : : : : : : : : : : : , : , : : : : : : : : : : : : : : : , : : : : : : : : : : : : : , : : , : : : : : : : : : : : : : , : : , : : : : : : : : : : : : : : : , : : : : : : : : : : : : : : , : , : : : : : : : : : : : : : , : , : , : : : : : : : : :
Make / Model Viking 74 Enclosed Bridge 2007
Location AL USA
Original Price $ 2,095,000
Make / Model Viking 74 Enclosed Bridge 2008
Location FL USA
Original Price $ 2,795,000
Sold Price
Sales Cycle 5 Months
$ 1,870,000
Sold Price $ 2,450,000
Make / Model Princess V70 2006
Location Mexico
Original Price $ 2,795,000
Sales Cycle 9 Months
Italy
Sold Price $ 2,533,000
Make / Model Princess 72 2012
Location
Original Price $ 746,511
Sales Cycle 15 Months
Price $ 540,950
France
Sold
/ Model Princess 72 2012
Location
Original Price $ 1,990,526
Sales Cycle 21 Months
2008
Make
Location France
Sold Price $ 1,990,526
/ Model Princess V65
Price $ 1,990,526
Cycle 7 Months
2007
Make Greece
Original
Sold Price $ 1,990,526
Sales
Make / Model Princess 67 Flybridge
Location
Original Price $ 746,511
Cycle 15 Months
Croatia
$ 681,597
Sold
Sales
Location
Price
Model Viking 68 2007
Price $ 822,244
Sales Cycle 18 Months
2000
Make /
Location FL USA
Original
Sold Price $ 822,244
/ Model Viking Princess 65
Price $ 1,895,000
Cycle 5 Months
Make NY USA
Original
Sold Price $ 1,750,000
Sales
Make / Model Viking V65 Sport Cruisers 2001
Location
Original Price $ 499,000
Cycle 31 Months
Sales
RI USA
Price $ 450,000
Model Princess V65 2002
Location
Price $ 499,000
Sold
Cycle 6 Months
2007
Make /
Location Spain
Original
Sold Price $ 500,000
Sales
Make / Model Viking 64 Convertible
Original Price
Sales Cycle
Location FL USA
$ 319,161
12 Months
2011
Sold Price $ 221,790
Make / Model Princess 64
Original Price $ 1,745,000
12 Months
Turkey
1,675,000
Sales Cycle
Price $
Sold
Model Princess 64 2011
Location
Price $ 1,282,783
Cycle 31 Months
2012
Make /
Location Spain
Original
Sold Price $ 1,282,783
Sales
Make / Model Viking 62 Convertible
Price $ 1,462,573
Sales Cycle 1 Month
2013
FL USA
Original
Sold Price $ 1,384,093
Make / Model Princess V62-S
Location
Original Price $ 2,595,000
Sales
Model Viking 64 Convertible
Location
Price $ 1,605,263
Sold
Sales Cycle 3 Months
2009
Cycle 2 Months
2007
United Kingdom
Price $ 2,425,000
Make /
Location FL USA
Original
Sold Price $ 1,605,263
/ Model Viking 60 Sportfish
Original Price $ 1,789,000
Sales Cycle 3 Months
Make
Location FL USA
Sold Price $ 1,720,000
Make / Model Viking 61 1998
Original Price $ 1,995,000
Cycle 12 Months
2002 Australia
1,735,000
Sales
Make / Model Viking 61 Enclosed Bridge
Location
Original Price $ 404,895
Sold Price $
Cycle 1 Month
2000
Sales
Make / Model Viking 58 Convertible
Location FL USA
Sold Price $ 367,133
Original Price $ 825,000
Sales Cycle 3 Months
FL USA
Sold Price $ 720,000
Make / Model Princess V58 2003
Location
Original Price $ 699,000
Sales Cycle 25 Months
Sold Price $ 620,000
Spain
Princess 58 2008
Location
Price $ 341,029
Cycle 15 Months
1997
Make / Model
Location Spain
Original
Sold Price $ 341,029
Sales
Make / Model Viking 56 Sport Cruisers
Price
Cycle
2004
WA USA
$ 712,023
6 Months
Original
Sold Price $ 712,023
Sales
Make / Model Viking 56 Convertible
Location
Original Price $ 299,000
Cycle 12 Months
USA
$ 274,228
2015
Sold
Sales
AL
Price
Make / Model Princess V57
Location
Original Price $ 805,000
Sales Cycle 3 Months
Location Netherlands
Sold Price $ 805,000
/ Model Viking 55 1990
Original Price $ 1,135,995
Sales Cycle 8 Months
Make DC USA
Location
Sold Price $ 1,135,995
Make / Model Viking 55 1991
Original Price $ 270,000
Cycle 3 Months
USA
$ 234,500
Location
Sold
Sales
TX
Price
Make / Model Viking 55 1998
Original Price $ 290,000
Sales Cycle 4 Months
Location
Sold
NY USA
Price $ 240,000
Original Price
Sales Cycle
$ 419,000
23 Months
Sold Price $ 310,000
Sales Cycle 10 Months
For a comprehensive market report visit : DenisonYachtSales . com / VikingReport
Bertram Albemarle Buddy Davis Cabo Hatteras Viking
ST . THOMAS PUERTO RICO
Make / Model : Princess 72 2013 Location : Spain Original Price : $ 2,703,976 Sold Price : $ 2,703,976 Sales Cycle : 5 Months
Make / Model : Princess 20M 2002 Location : Turkey Original Price : $ 481,446 Sold Price : $ 400,303 Sales Cycle : 9 Months
Make / Model : Princess V65 2003 Location : France Original Price : $ 378,665 Sold Price : $ 357,027 Sales Cycle : 4 Months
Make / Model : Princess 64 2011 Location : Spain Original Price : $ 1,533,918 Sold Price : $ 1,533,918 Sales Cycle : 4 Months
Make / Model : Viking 64 Convertible 2007 Location : United Arab Emirates Original Price : $ 1,900,000 Sold Price : $ 1,650,000 Sales Cycle : 27 Months
Make / Model : Princess 62 Flybridge 2007 Location : Italy Original Price : $ 865,520 Sold Price : $ 811,425 Sales Cycle : 9 Months
Make / Model : Princess Viking 60 Sport 1995 Location : WA , USA Original Price : $ 249,900 Sold Price : $ 160,000 Sales Cycle : 15 Months
Make / Model : Viking Enclosed Bridge 1999 Location : TX , USA Original Price : $ 375,000 Sold Price : $ 300,000 Sales Cycle : 4 Months
Make / Model : Viking 55 Convertible 2003 Location : VA , USA Original Price : $ 675,000 Sold Price : $ 630,000 Sales Cycle : 11 Months
Make / Model : Viking 55 1989 Location : FL , USA Original Price : $ 245,000 Sold Price : $ 225,000 Sales Cycle : 2 Months
BRAND COMPARISONS 2015
Q1 Q2 Q3 Q4 32 11 3 23 64 101
65 32 2 32 97 137
55 24 8 41 82 68
43 14 6 31 70 119
4Q2015

SUPER YACHT

MARKET REPORT
4Q 2015 Market Report , This Quarters Latest Trends , Where The Most Superyachts Are Selling
The Quay 1515 SE 17th Street , Suite 131A Fort Lauderdale , FL 33316
< First _ Name > < Last _ Name > or Current Resident Street _ 11 Street _ 21 City , State Zip
In keeping with brokerage market trends of the last year , U . S . yacht brokerage sales were virtually the same in the last quarter of 2015 as in the last quarter in 2014 . For the year , a total of 30,077 boats were sold , which was 192 boats or 1 percent fewer than 2014 .
3 % more
3 percent gain in the average final sold price .
5 days less
5 day reduction from listed to sold .
Two other positive data points in 2015 were a 3 percent gain in the average final sold price and a 5-day reduction in the average time a boat was listed before it was sold , 263 days .
Alex G . Clarke 203.722.3047
David Johnson 954.610.3263
We are standing by
Natalia Clarke 954.461.1763
Glynn Smith 954.614.0166
Bob Anslow 561.248.5122
Jackie Guenther 954.591.1603
The two segments also differed in the amount of time required to complete a sale . Powerboat sales averaged one week less than the previous year , 254 days . Sailboat sales took 3 days longer , 306 days .
Bob Denison 954.829.8295
Jill Maderia 954.278.9250
Powerboat Sailboat
Bruce Shattenburg 954.328.4329
Justin Onofrietti 954.770.5281
DIRECT MAIL
Denison regularly uses direct mail pieces to promote our sales and charter inventory . Each quarter we send over 80,000 letters , postcards , and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base . Contacting a targeted clientele list through the mail is one of the most effective ways to promote listings .
WEST In this region , sales volumes were lower by 17 percent in 2015 . Boats sold two weeks faster , on average , and at a value $ 15,000 higher than in 2014 . PACIFIC NORTHWEST Sales volume increased modestly in the region , but total price paid grew by 67 percent due to the sale of expensive vessels over 80 feet . On average , boats sold 25 days faster than in 2014 .
GREAT LAKES Volume of reported sales rose 11 percent in 2015 , to 3,684 boats . While average sold prices were level for sailboats , they increased by more than $ 3,000 for powerboats . GULF COAST The total value of sales in the region rose $ 12.5 million despite a slight decline in sales volume . The average boat value increased by 12 percent .
a drop in superyacht sales . MIDATLANTIC There was a slight decrease in the number of brokerage boats sold in the region , but average sold prices increased , particularly among boats 36 to 45 feet and 56 to 79 feet . NORTHEAST Sales in 2015 were 200-plus boats lower and average sold prices declined by about $ 2,000 . Powerboats sold 12 days faster than in 2014 , while sailboats required an extra two weeks to be sold .
SALES BY REGION : SOUTHEAST Power boat sales led the region ’ s growth in sales volume as well as its decline in time required to sell . Pricing was lower but this was entirely due to
GLOBAL BROKERAGE COMBINED SALES
2015
ES BY COUNTRY : ITED KINGDOM Power and ling boats segments were both wn in sales volumes with a mbined decline of 224 boats . e average sale price increased r powerboats but slipped for sail . Overall , the speed of sales creased by 16 days on average . PAIN Spanish brokerage sales increased by 6 percent , but ere completed at lower average prices . The sailboat market provided all of the growth , while power sales declined slightly for the year . FRANCE Powerboat sales led the brokerage rebound in France to an overall 27 percent growth in sales volume . Powerboat sales were up 46 percent , but prices were also sharply lower in 2015 , and overall sales were down more than € 20 million . NETHERLANDS Brokers in the Netherlands reported 36 percent higher sales in 2016 . While overall value of sales fell substantially , for all boats below 80 feet , overall value increased 40 percent , from £ 70.4 to £ 98.8 million . ITALY While sales volumes increased by 12 percent for the Italy brokerage market , the value of the boats sold rose substantially due to superyacht sales activity . Values in the sailboat market and among all boats 46 to 55 feet were lower in 2015 . GERMANY German brokers reported a slight decrease in 2015 sales due to lower powerboat volume . Sailboat sales volume grew by 9 percent , and both segments commanded a higher average value per boat .
Each piece is professionally designed and written by our marketing team to ensure our message stands out . When direct mail cards are designed right , they have the potential to remain on coffee tables and desks for a long time . In fact , our brokers have received inquiries from buyers months after a promotional piece was mailed .