Marketing and Digital Communications Viewbook - Page 2



Today , every organization needs an expert who knows how to pair the right messaging with the right medium . GMercyU ’ s Digital Communications program teaches you the hand-on skills you need — from the very first class — that will boost your employment opportunities and salary .
As a GMercyU Digital Communications major , you will :
• Develop hands-on skills from day one by creating your own “ brand ” and logo
• Develop , implement , and evaluate social media strategies that align with business goals
• Earn industry-recognized certifications , from Google Analytics to Tableau to Hootsuite
• Build your professional brand and digital portfolio to be jobready
• Create multimedia content to post on websites and social media
• Gain real-world experience and networking connections with an internship or two .
Learn more about the Digital Communications program !
Hear from a current student in the Digital Commuications program !