Market World Soft Covering Flooring Market | Page 3

higher price point in order to achieve bigger margins. Popular variants of floorings such as polyester carpets and
soft handed carpets benefit manufacturers in that they gain better market share.
Regional Insights
North America soft covering flooring market emerged as the market leader in 2013, in terms of revenue and
accounted for 35% of the market, followed by Asia Pacific. Manufacturers have been continuously focusing on
the development of sustainable and environment friendly carpets in the region thereby resulting in market
growth owing to demand for such flooring solutions, particularly in Europe and the U.S.
Emerging economies such as China and India are anticipated to grow at a rapid pace over the next six years. This
growth can be ascribed to the increased expenditure in home improvement and renovation in the region
coupled with capital investments which have favorably influenced regional market growth.
Competitive Insights
Key market players in the soft covering flooring industry include AstroTurf LLC, Abbey Carpet Company Inc,
Bentley Mills Inc, Beaulieu Group LLC, Cargill Inc, Engineered Floors LLC, Dixie Group Inc, Mannington Mills Inc,
Mohawk Industries Inc, Milliken & Company, Trinseo SA and Royalty Carpet Mills Inc.
In order to expand globally and enter new markets, companies are increasingly concentrating on mergers and
acquisitions. As an instance: The Tarkett acquired Desso; Floors N More LLC acquiring ALJ Regional Holdings;
and the purchase of Atlas Carpet MillsbyDixie Group.
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