Market World Perfume Market Key Region | страница 2

Perfume is also used for healing, releases stress and helps improve relationship. Emotions are ruled
by the sense of smell which is also considered as a right brain activity, hence sharpening memory as
well as creativity. This process of smelling oils and fragrances to treat emotional as well as physical
problems is addressed as aromatherapy. It has been noticed in these recent years, that
aromatherapy service is being used at a rapid pace. The oil used helps strengthen the immune
system. It is either applied or inhaled. To treat people using psychotherapy, it is prescribed to smell
sweet smells which affect’s one’s mood and helps him in alleviating stress. Human perfume is being
synthesized, that helps in attracting or repelling other humans. Mammals release pheromones,
unlike them humans also release such chemicals that attract other humans. Synthetic perfumes are
being created which duplicate the effect of pheromones and stimulates sexual arousal receptors in
the nervous system.
The demand for celebrity inspired scents is one of the major growth drivers of the industry. The
perfumes market is anticipated to grow considerably owing to increasing urbanization, increasing
importance on grooming and personal appearance and higher spending propensity. Youth oriented
perfumes, exotic and floral fragrances are expected to boost the market growth in the years to
come. Perfumes have turned out to be as an essential, due to the rising trend of personal care and
appearance that in turn enhances pride, confidence and self-reliance. The feel good factor that it
provides, acts as a compliment to the customer’s need for expressing personal style and
individuality. There has been a wide range of choices and themes that enable the customers to
choose the perfume that satisfies their need. Movie superstars, apparel designers, pop stars have
been entering the perfume industry in the past years which is anticipated to drive the market
growth.
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Some of the major perfume brands include L’OREAL & LMVH, Chanel, Gucci, Hermes, Azzaro,
Burberry, Chanel, CK 1, Dior, Escada, Estee Lauder, Ferrari, Hugo Boss, Lacoste, Nina Ricci, Polo,
Shiseido and Armani. The aforementioned market players through continuous R&D endeavours
focuses in building a wide distribution network that supports the overall coupling market to report
significant growth over the forecast period. Companies through mergers & acquisitions and
strategic expansions have been trying to cater large volume of customers with steel couplings that