Market Updates Gift Card Market Product, Import, Export and 2025 | Page 2

The key applications that could be explored in the market include Coffee Shop, Department Store, Restaurant,
Entertainment (Music, and Movie) and Other. The market could be explored based on industry vertical as Corporate
and Retail Institutions. The “Corporate” segment led the market in 2016 and will continue to lead in the forecast
period.
The market could be explored based on sale channel as online retail stores, bricks and fintech companies, mortar
stores, and other channels. The “Retail store and Online store” segment led the market in 2015 and will continue to
lead in the forecast period. The key factors that may be attributed to the growth of the market includes growing
inclination of customers towards online retail stores to simply relate numerous rewards and offers related with gift
cards and make purchase choice in less time.
North America accounted for the major share of the gift card market in 2016 and will continue to lead in the forecast
period. The factors that could be attributed to the growth include the high level of digital consciousness among end
users in the region and increasing demand. In addition, intense competition among gift card issuer is encouraging them
to offer gift cards with unique offers to surge their client base and market share in the gift cards industry. North
America is followed by EMEA and APAC owing to growing demand in emerging countries, improving lifestyle and
increasing disposable income.
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Some of the key players that fuel the growth of the gift card market comprise Quicksilver Solutions Pvt. Ltd., First Data
Corporation, Blackhawk Network Holdings, Inc., National Gift Card Corp., Duracard, Plastek Card Solutions, Inc.,
DOCUMAX INC., Trans Gate Solutions, Tender Card, Vantiv, and others. The leading companies are taking up
partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
Market Segment:
The various contributors involved in the value chain of Gift Card include manufacturers, suppliers, distributors,
intermediaries, and customers. The key manufacturers in the Gift Card include
• epay Worldwide
• Incomm
• Blackhawk Network
• Cashstar
• iTunes Card Delivery