The Western European markets are seasoned and have high growth potential in prescription cat food market holding
at least three-fourth of the market and Asia pacific has Japan as its counterpoint in high market share with rest of the
continent following suit. Consumers strongly feel that food being given to pets should be as good as that they consume
and hence manufacturers across the globe are trending with this thought and adding to growth in prescription cat
food market.
Alternatively, health and wellness care solution providers are exploring opportunities of tying up with manufacturers
who have great marketing budget and new products to showcase. A new program stipulating safety factors both for
human and animal foods is on the anvil and may act as significant growth factor for safe and hygienic cat food markets.
This is synonymous with pet owners who are treating their pets as members of their family and feeding them with
high-quality food.
Naturaland organic pet food products are being preferred by pet owners as opposed to non-pet owners. New pet
products labeled organic or natural are vanishing from shelves faster than previously showcasing growth for organic
food for cats. Premium pet products such as fish and meat in spite of economic downturn have been sought by top-
of-the-line-restaurants. These foodstuffs are characterized by high quality of meats and delicious ingredients.
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Segmentation of prescription cat food Industry by product includes dogs, cats and others. On the basis of end-
users/applications, this market is segmented into weight management, digestive care, skin and food allergies, kidney
care and urinary health. On the basis of regions, prescription cat food market, segmentation includes North America,
Europe, Asia pacific, MEA and Latin America. The key industry players in prescription cat food market include Mars
Petcare, Nestle Purina, Hills Pet Nutrition, Procter and Gamble and Diamond Pet Foods.
Market Segment:
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million
USD), market share and growth rate of Prescription Cat Food in these regions, from 2013 to 2025 (forecast), covering
• North America
• Europe
• China
• Japan
• Southeast Asia