Playout automation market is anticipated to expand at a significant CAGR of 15.67% in the upcoming period as the
scope, product types, and its applications are increasing across the globe. The newest trend gaining drive in the market
is rising language difference. The market is experiencing a huge growth in the number of channels and an intensive
supply of channels across different geographies. These channels are separated based on language and region
preferences.
The market could be explored by component, end user, channel applications, and geography. Based on the
component, market could be segmented into Software and Hardware. The “Software” segment led the playout
automation market in 2017 and will continue to lead in the forecast period.
The market could be explored by the end user as National Broadcasters and International Broadcasters. The
“International Broadcasters” segment led the market in 2017 and will continue to lead in the forecast period. The key
factors that may be attributed to the growth of the market includes
The key channel applications that could be explored in the market include News, Movement, Animation,
Entertainment, Education and others. The “Entertainment” segment led the market in 2017 and will continue to lead
in the forecast period. The key factors that may be attributed to the growth of market includes rising saturation of
satellite and cable TV in rural areas, and TV service providers offered multilingual playout for numerous channels.
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North America accounted for the major share of the playout automation market in 2017 and will continue to lead in
the forecast period. The factors that could be attributed to the growth include the presence of many broadcasters
and increasing demand. North America is followed by the Asia-Pacific region.
Some of the key players that fuel the growth of the playout automation market comprise Imagine Communications
Corp.; Hardata; Grass Valley; Florical Systems; Evertz; Harmonic, Inc.; Cinegy LLC; ENCO Systems; Broad Stream
Solutions, Inc.; Itochu Cable Systems; Deyan Automation Systems; Pebble Beach Systems, and Amagi among others.
The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the
inorganic growth of the industry.
Market Segment:
The key players covered in this study
• Evertz Microsystems
• Grass Valley