Market Revenue Soft Covering Flooring Industry Penetration | Página 2

In addition, growing awareness regarding the advantages of spending on eco-friendly materials in floor covering
manufacturing can be beneficial by utilizing easy availability of key suppliers in the industry. Major sales and
distribution channels include online shopping, furniture stores, departmental stores and catalogs that maintain
rug and carpets. Additionally, bi box discount stores and home centers are important channels for a wide range
of products from mid-priced to promotional rugs.
One of the key issues in present times is the waste disposal problem. Although the industry is growing at a
steady rate, huge amount of waste id created due to used rugs, broadlooms and rugs. Improper and lacking
waste-disposal solutions are anticipated to draw the attention of regulatory bodies and environmentalists.
Application Insights
The replacement and residential new construction segment contributed to nearly 70% of the total revenue in
2013. Robust construction activity in developing countries has been on a rise in the past few years and this has
propelled demand for construction materials including wall coverings and flooring. Demand for non-residential
segment is expected to be impacted by commercial, institutional, and office, construction. Growing interest of
consumers and shifting preference towards rugs and carpets for home décor to maintain better homes coupled
with increasing investments in commercial real estate has boosted market demand for flooring solutions.
Services in hospitality and expanding tourism market are expected to drive the soft covering flooring industry
over the forecast period.
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Product Insights
Soft covering flooring comprises of broadloom, area rugs and carpet tile. While carpet tiles are installed across
the complete room or places such as lobbies and stairs, area rugs conceal only a part of a room. On the other
hand; broadlooms are carpet woven on a wide loom. It can be used efficiently in commercial and domestic
applications.
Carpet tiles segment emerged as the dominant player in the industry demand in 2013, accounting for over 70%
of the total shipments. Increasing popularity of carpets available in a wide-range of fiber systems provide
consumers with an enhanced luxurious experience in addition to offering retailers to step up customers at a
higher price point in order to achieve bigger margins. Popular variants of floorings such as polyester carpets and
soft handed carpets benefit manufacturers in that they gain better market share.