“PCR” based test held more than 30% market share in 2016. These tests are mainly used for the Newcastle,
mycoplasma, and various types of influenza. The factors that play an important role in the growth of poultry
diagnostics market include increasing demand, growing population, increasing urbanization & industrialization,
increasing avian diseases outbreak & zoonotic diseases, growing poultry farming, increasing adoption of
vaccination, rising consumer concerns regarding food safety, growing awareness regarding animal health and
growing demand for poultry derived food merchandises across the globe. Moreover, poultry disease outbreaks
and increasing disease outbreaks such as Avian Influenza are the prime factors responsible for the growth of
market.
In addition, an emergence of animal health information portals specifically in the developing countries is
expected to propel the growth of market over the forecast period. However, lack of awareness about animal
health, high production cost of poultry, rising costs of feed and disputes related to trade in the poultry sector
are negatively impacting the growth poultry diagnostics industry. The market is widely analyzed based on
different regional factors such as gross domestic product (GDP), demographics, acceptance, inflation rate and
others.
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The market is categorized based on test type, disease type, service and geography. The market is classified by
service such as virology, bacteriology, parasitology, and others. The “bacteriology” service is expected to witness
highest market share during the forecast period due to the regular bacterial testing on poultry undertaken by
some regions like Asia Pacific and Europe to prevent & detect the spread of zoonotic diseases like pasteurellosis,
mycoplasmosis and salmonellosis.
North America led market with more than 35% share in 2016. This is because of their advanced infrastructure
relating to animal health, presence of large number of players, extensive distribution network and increasing
awareness amongst farmers. On the other hand, Asia Pacific is anticipated to grow at the higher CAGR in the
years to come due to developing economy, recent bird flu outbreaks in Southeast Asian countries, growing
population and availability of advanced products. The key players contributing to the robust development of
the poultry diagnostics market include Zoetis Inc., IDvet, QIAGEN, Bioneer Corporation, Biocheck Smart
Veterinary Diagnostics, BioinGentech Biotechnology Company, GD Animal Health, Thermo Fisher Scientific Inc.,
BioNote Inc., IDEXX Laboratories Inc., BioChek,MEGACOR Diagnostik GmbH, Boehringer Ingelheim and
AffiniTechLTD. These market players are focusing on inorganic growth to sustain themselves amidst fierce
competition. As such, mergers, acquisitions, and joint ventures are the need of the hour.
Market Segment: