Potassium sorbate is used as a preservative in a number of foods, since its anti-microbial properties
stop the growth and spread of harmful bacteria and molds. It is used in cheese, baked goods, syrups
and jams. It is also used as a preservative for dehydrated foods like jerky and dried fruit, as it does not
leave an aftertaste. The U.S. Food and Drug Administration (FDA) recognizes it as generally safe when
used appropriately.
Increasing demand of processed food is one of the major driver of potassium sorbate in market. This
driver is influencing food manufacturing companies to offer the products which has longer shelf life
as it is used as preservative in their products. On the other hand, unnecessary consumption of
potassium sorbate causes health problems such as nutritional deficiencies, problems of vomiting,
diarrhea etc. which may restrain the market growth over the forecast period.
Potassium Sorbate Consumption Market is classified, by type into granule, powder, and liquid form.
The granule segment accounted for the largest market share of the Potassium Sorbate Consumption
Market and is expected to remain dominant over the forecast period. Potassium Sorbate
Consumption Market is classified, by product type into Food Grade Potassium Sorbate, Pharma Grade
Potassium Sorbate, Industrial Grade Potassium Sorbate.
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Potassium Sorbate Consumption Market is classified, by application into food & beverages (bakery,
dairy products, canned foods carbonated beverages, non-carbonated beverages & powdered mixes),
pharmaceutical products, personal care and industrial usage.
Food & beverages industry accounted for the largest market share of the Potassium Sorbate
Consumption Market and is expected to remain dominant over the forecast period. This is due to
increasing demand of processed food products among growing population in developing economies
of world. Followed by pharmaceutical and cosmetic sector.
Potassium sorbate is also gaining demand in wine industry where it is used in fermentation process
and it is also used as a stabilizer in beverage industry to prevent the drinks from secondary
fermentation and reinfection. Also, in personal care products it is used in shampoo, lotion, cream etc.