Market Revenue Location Intelligence Industry Vendor Landscape

Location Intelligence Industry Vendor Landscape and Market
Players Analysis Forecast 2014-2025
“Location Intelligence software are specially built to connect and access all
important business insights& operational data (such as CRM, SCM, ERP, etc).
These attributes are further connected via spatial and cartographic
efficiencies.”
Location Intelligence combines business intelligence and geo-spatial data combined with cartographic tools for
a better understanding of geographical context and location-based relationships that occur within the data.
Location implies storing and tagging chunks of raw data with specific location and intelligence determines the
process of analyzing, accessing and synthesizing data and converting this into knowledge or intelligence and
then converting the learning into appropriate business actions. On the basis of organization, the global location
intelligence market is segmented into small, medium and large.
Advances in location intelligence software are specially built to connect and access all important business
insights& operational data (such as CRM, SCM, ERP, etc). These attributes are further connected via spatial and
cartographic efficiencies. At the topmost of integrated data environment, a powerful and enhanced tool of data
analytics such as heat maps, data clustering, time sliders, user managed thermatic tools and iconography exists,
that enable the marketers to shift from analysis and insight to actionable outcomes more instantly.
Location intelligence also enables a favorable multivariate analysis. For instance, by analyzing the demographics
of an area to categorize customers according to the preferences, the sales and marketing budget can be aligned
making it easier for customers to reach in the most effective manner as possible. Precise trade analysis marks
all the difference when improved marketing decisions result in operational performance and augment the
return of investments for marketing operations.
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