Market Revenue Internet Protocol Television (IPTV) Industry | Page 2

Nevertheless, the growing internet usage and the emergence of mobile CDN (content delivery network) is
predicted to augment the internet protocol television industry in future. The developed nations from different
parts of the world are likely to offer profitable benefits for the market players, where as the increasing
population in the developing nations are projected to boost the progress of industry in the coming years. The
Internet Protocol Television has empowered telecommunication providers to gather data relating to finance,
healthcare and education sectors. This has raised the telecommunication provider’s capability to strengthen big
data services for improved customer satisfaction and offer them solutions accordingly.
Internet Protocol Television provides superior interaction level in comparison to the cable and satellite
television, which is constantly increasing its penetration rate. This motivates the telecommunication providers
to grow their internet broadband capacity. They are also introducing triple play services for improved customer
services. The Internet Protocol Television market is predicted to experience persistent growth since the market
players began offering 4K UHD IPTV set-top-boxes for enhanced picture quality.
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The Internet Protocol Television industry is categorized on the basis of transmission method, components, end-
user and region. On the basis of transmission method, the market is divided into Global IPTV market by
transmission method, Global IPTV market by wired transmission and IPTV market by wireless transmission. On
the basis of components, the industry is divided into Video on Demand (VoD) software, Set top box, Access
system, Video head-end encoder system and Digital rights management system. On the basis of end-user, the
market is divided into IPTV market by end-users, Global IPTV market by enterprises and Global IPTV market by
residential customers.
Geographically, the Internet Protocol Television market is divided into North America, Europe, Asia Pacific, Latin
America and Middle East & Africa. From among others, North America is expected to hold maximum dominance
of the entire market in the coming years. This is due to the growing customers’ base for live streaming of content
and online video in the area. With rigorous promotional campaigns and lower installation charges, Asia Pacific
market is projected to grow at a speedy rate in future.
Some prominent market players in the Internet Protocol Television industry are, AT&T Inc., Orange S.A.,
Deutsche Telekom AG, China Telecom Corporation Limited, NTT Communication, Verizon Communications, Iliad
S.A., Century Link and Etisalat Group.
Market Segment: