Market Revenue Food Fortifying Market Research Methodology

Food Fortifying Market Research Methodology, Manufacturing
Cost Analysis By 2025
“Food Fortifying Market is expected to grow globally at a phenomenal CAGR
over the forecast period. It is a vertical market catering to various
downstream industries – food, beverages, and pharmaceuticals. Key drivers
for this market are growing awareness about the health benefits of fortified
food.”
The Food Fortifying Market is expected to grow globally at a phenomenal CAGR over the forecast period. It is a
vertical market catering to various downstream industries – food, beverages, and pharmaceuticals. Key drivers
for this market are growing awareness about the health benefits of fortified foods, rising incidence of chronic
diseases like cancer, diabetes, blood pressure, Alzheimer’s, vitamin deficiency diseases like osteoporosis and
rickets, focus on preventive healthcare, increased demand for fortified food, and dietary supplements
diversifying into different markets. As a result of the growing applications of fortifying agents, government aids
and initiatives, and demand in developing nations, this market is projected to have a linear growth in foreseeable
future.
The global rise in geriatric population is also driving this market exponentially. On the other hand, steep costs
of fortified foods; compared to non-fortified foods, high R&D costs for dietary supplements, high costs of raw
materials, and marketing strategies like multi-page labelling are restraining market growth. Market ecosystem
is comprised of raw material suppliers, regulatory authorities, distributors, and the end user industries. It is a
fragmented market as local players also compete with the established giants on a regional level. The different
downstream industry verticals are spurring market growth. Fortified foods are foods having additional minerals
and vitamins, irrespective of whether nutritional value is lost during processing. They have gradually replaced
supplement pills that were prevalent previously. Bio-fortification increases the nutrient value of crops. Synthetic
biology is another method of food fortification that implies adding probiotic bacteria to foods.
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