Market Revenue Eye Makeup Market is anticipated to grow high | Page 2

Today’s working women have a penchant for wearing such make ups that last though out the day. A
growing demand for smear-free eye makeup products including waterproof eyeliners are gaining
significance amongst sportswomen participating in swimming and other humid outdoor activities. The
emerging trend in the market is inclination towards mineral eye makeup having natural properties
and no traces of carbon being made up of inorganic substances. As woman takes an increasing liking
for mineral eye make- up, there will be a significant growth during forecast period.
North American region dominates the market growth during forecast period owing to higher sales
growth aligned with higher sales of eye liners and eye pencils. Long lasting eyebrow pencils are finding
a proven niche in market and this is due to bold eyebrows that are making a splash in regions in
coming years. The eye makeup industry comprises both private players and vendors strewn across
the globe. A run-up to market competitiveness has forced manufacturers to come up with innovative
tag lines, marketing jargons and certain brands are adding a distinct touch with celebrity tie-ups and
fashion shows showcasing cosmetics brands to extend brand visibility and a touch of glamour in the
name of product differentiation.
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Mascaras are the largest selling eye make-up products across the globe and rake in market revenue
of around 54% during forecast period. These eye products are respected with safe ingredients being
used and the criteria of use being quality assurance and manufacturing ethics that play a large hand
in testing compatibility of product with packaging and shelf life.
Segmentation of eye makeup market includes mascaras, eye shadow kits and eye liners and pencils.
By distribution and make up, segmentation of eye makeup market includes hypermarkets,
supermarkets and department stores, specialty retailers and pharmacy and drug stores. By geography
the eye makeup industry includes North America, Europe, Asia Pacific, MEA, and Latin America. The
leading players in mascara market include Loreal, Max Factor, The Face Shop and Chanel. The leading
players in the eye makeup market include P& G, L’Oreal, Shisesido, Estee Lauder, LVMH, Amway,
Avon, Chanel, Revlon, and Unilever.