Advanced OLED and LED display technologies are expected to gain popularity on account of high operational suitability and reliability towards numerous applications . In digital signage applications these electronic technologies are broadly used which in turn is expected to broaden the scope of the product ’ s success . The trend is observed to be shifting by the manufacturers from rigid OLED displays to flexible AMOLED displays to on account of differentiating their product from rigid LCD . Display forms an important element in a wide variety of consumer electronic devices and act as an interface between the user and the device . Consumer electronics application segment captured over 50 % of the overall market share in 2014 and is anticipated to have a lucrative growth over the next eight years .
Major developments include advanced digital signage 2.0 which displays data are being broadly used in the retailing industry . Advanced electronic displays are widely being used in end-use segments including corporate , entertainment , retail , healthcare and government . Approximately 30 % of the overall revenue in 2014 was accounted by the entertainment end-use segment . Additionally , increasing use of digital signage in the retailing industry coupled with the surging adoption of modern the e-commerce retailing has made it the fastest growing application segment in the industry .
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The global electronic displays industry is observed to be dominated by the Asia Pacific market amounting for over 140 billion in 2014 . Less stringent government norms coupled with lower manufacturing costs in the region has led the technology giants to set manufacturing hub in the region , therefore fuelling the industry growth . North America is expected to witness a lucrative growth over the upcoming years on account of improved lifestyle and high disposable incomes of the population is anticipated to accelerate the demand for display based applications .
The key players operating in the market include Active Light Inc ., AU Optronics , Toshiba Corporation , LG Electronics , Casio Computers Co . Ltd . Zenith Electronics Corporation , and Sony Corporation . Vendors are implementing strategies including product differentiation and innovation by investing on R & D in light of acquiring a competitive advantage .
Smartphone producer ’ s and consumer electronics are observed to be alliancing with display technology manufacturers in light of outsourcing the manufacturing of electronic display . Apple Inc . procures the panelmaking unit of Samsung Electronics Co Ltd and OLED screens of advanced version for its iPhones from LG Display Co Ltd on account of improved picture quality and thinner than LCD screens .