Market Revenue Demand Signal Repository Industry Specification | Page 2
Demand sensing and shaping are terms associated with consumer goods and demand sensing refers to short-
term forecasts and acting on downstream data and demand shaping is a relative figure comparing pricing with
customer queries in plotting a future demand curve. Segmentation based on application comprises marketing,
sales, business intelligence, supply chain management, reduced inventory, promotion of products and
forecasting.
Segmentation based on end-use industries comprises consumer goods, healthcare, pharmaceuticals, chemicals
and logistics. Segmentation based on region comprises North America, Europe, Asia Pacific, Latin America and
MEA. Key industry players include Manta media, Infosys Ltd, vendor managed technologies, One Network, To-
increase, Tools Group, Relational Solutions Inc, Manthan Software solutions LTd, Teradata, Retail Signal and
Oracle Corporation.
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