Market Revenue Data Prep Industry Production and CAGR | Page 2

North America is expected to hold the largest market share in the data prep market owing to rising prominence
given to cloud computing, investments of large nature in cloud technologies, leverage to emerging technologies,
and large presence of investors in the region. Asia Pacific is still in its nascence but promises growth due to
growing demand for data prep tools and presence of SME’s in the region. Target audience in this field includes
service providers and distributors, data prep application builders, independent software vendors (ISV’s),
Analytics consulting companies, enterprises, and end-users.
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As suggested by the latest news article, B.I once had the comforting presence of static dashboards but now is
witnessing dynamic real-time data analytics with a growing list of contenders such as Tableau, DataWatch.
Incorporating software for natural Language Processing, users interact with data through human language in
providing contextual information. The key industry players include Alteryx, Inc., Informatica, International
Business Corporation, TIBCO Software, Inc., Microsoft Corporation, SAS Institute, Datawatch Corporation,
Tableau Software, Qlik technologies inc., SAP SE, Talend and Microstrategy Incorporated.
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