According to the World Bank , between 1960 and 2013 the birth rates around the world have declined to more than 45 % on an average . Majorly , due to that parents have become more critical in choosing the right baby ’ s food product . Companies find themselves in difficult stage where they must provide the utopian products in a stiff competition that too at a lucrative price points so that parents mind and heart can be won .
Baby infant formula is generally segmented into the three types ; first being the Powder type which is prepared by mixing the scoops of powder with sterilized water and can be stored for less than 30 days in a cool place , second being the Concentrated liquid type which is majorly prepared with sterilized water in equal proportion and can be stored for less than 24 hours in a refrigerators , lastly ready to use type which do not need any water mix and can be stored for less than 24 hours in a refrigerators .
The Food and Drug Administration ( FDA ) has benchmarked the quality standards on the basis of nutrition level to ensure that the products are safe and supports healthy growth in infants . Due to this reason , producers of the same have set the nutritional level above the FDA set points which are different for different segments . Other than infant formula which is for babes less than 12 months of age , there are baby foods which are segmented according to the food type such as Cereals , Fruits , and Vegetables , Meats , and Sweet & Salty foods . Baby foods are produced majorly for babies four to five years old .
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Baby Food and Formula sales share is highest in developed region whereas growing fastest in developing regions . Globally European region constitutes to be more than 50 % sales values for baby food and more than 25 % sales values for infant formula . From other developed regions North America constitutes more than 30 % in the baby food and more than 40 % in the infant formula . These regions is expected to constitute to account more than 30-40 % each in baby food & in infant formula as they are heavily investing in producing the best quality products with utmost care to the nutritious level .
The other main reason for them to remain main regions for these products is due to the drastic increase in the awareness and dependency . Other very important region is Asia Pacific which is currently accounts for more than 10 % sales value in infant formula and more than 5 % in the baby food . Asia Pacific region is the fastest growing region as it includes countries such as India , China , Japan and Singapore which are the fastest developing nations economically .
There is a huge transition in the working population of women . Due to this here use of baby food products and infant formula have substantially increased . Latin America has also shown the highest market growth in sales value of more than 40 % in 2014 and is expected to foster same growth rate in forecasted period . Major vendors