New technological advancements and the recent FDA approval of two drug coated balloons are increasing atherectomy procedural volume and driving growth in the demand for atherectomy devices . Recalls of medical devices has been a major issue in pharmaceutical industry . Every device should maintain the standard quality and safety measures set by the Food and Drug Administration ( FDA ). All the manufacturing firms should ensure that the products are safe and do not endanger the end consumer . Athrectomy devices face a tough competition from Catheter ( Tornus ) which has been developed for chronic total occlusion recanalization . However , Catheter has a lower success rate of only 77 % as compared to the traditional atherectomy devices with 95 %. Tornus catheter is also associated with longer procedural duration time with 144 minutes versus the atherectomy devices 115 minutes .
Lack of product differentiation forms a major challenge in the atherectomy market . Most companies trying to enter the market find it hard to overcome the product differentiation because they require high investment and lack resources to create products that can compete with the existing ones . High cost and limited awareness in certain regions of the world act as a restraint for the market growth . Atherectomy technique is a popular substitute for stents and angioplasty treatments . In stents and angioplasty , the deposited plaque is pushed inside the blood vessel , however in atherectomy the plaque is removed by using surgical methods .
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The technique has advantages over the other methods by providing increased wound healing rate . The market has been classified on the basis of its device functions such as rotational , orbital , excimer laser , excisional , directional and Jetstream atherectomy . The largest share of the market is occupied by orbital and directional atherectomy due to minimal invasive treatment , blood flow restoration , reduction in procedure time and application in more complex cases . Market players are coming with better techniques and products to meet the requirement of the consumers .
The market is segmented on the basis of geography such as North America , Europe , Asia pacific . North America is the leading player in the market followed by Europe . Peripheral artery disease affects nearly 10 million people and around 720,000 die every year due to heart attack in US making it the potential market for the devices . Higher number of surgeries are being performed in US and Europe due to better awareness among people and also availability of resources making them the leading regions in the market . Asia pacific can be a potential market for atherectomy devices since countries such as India and china possess the largest number of cardiac patients with an annual incidence of 7 million strokes . Tobacco consumption is rapidly increasing in south Asian countries in conjunction with economic expansion increasing their risk of artery diseases . Reduction of abdominal obesity through lifestyle measures can improve all components of the metabolic syndrome and likely delay the development of both diabetes and atherosclerosis . Beyond lifestyle intervention , optimal