Market Research Reprots- Worldwide Digital OOH Market | Page 2
competition, FMCG manufacturers opt for innovative advertising platforms that have a wide reach
in a region.”
According to the report, one of the major drivers for this market is Reduced cost of digital screens.
One of the major factors hindering the growth of the digital OOH market is the disability of
vendors to choose a suitable location for digital signage displays. These displays have a high
presence in the market, which reduces the scope for new displays. The revenue of digital signage
displays grew at a CAGR of 9% between 2010 and 2016, because of which, the average price of a
digital screen declined at a CAGR of 6%.
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Further, the report states that one of the major factors hindering the growth of this market is Threat
from mobile advertising. Although OOH advertising has a larger audience base, it is not
customized. Smartphones and other mobile devices track user activities and generate
advertisements based on usage and search terms. Hence, they are more personalized and targeted.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market
and vendor landscape in addition to a SWOT analysis of the key vendors.
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Some points from TOC:-
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
• Market outline
PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 06: MARKET SIZING
• Market definition
• Market sizing 2017