Market Research Reports Previews Global Social TV Market Estimated to Reach $256.44

Global Social TV Market worth $256.44 Billion by 2017
According to a new market research report, “Social TV Market: Global Advancements
Forecasts & Analysis (2012 – 2017)”, published by MarketsandMarkets, the total Social TV
market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
Browse 62 market tables and in-depth TOC on “Social TV Market: Global Advancements
Forecasts & Analysis (2012 – 2017)”.

http://www.marketsandmarkets.com/Market-Reports/social-tv-market-815.html

To make television a more active and interactive experience, Social Television came into
existence. Television viewers are currently looking for something interesting to watch and get
opinions from their friends and family. The social layer on television makes television
interactive. Internet and social networking acts as a medium for the convergence of the social
layer with television and to enable viewers to communicate electronically with their friends
watching the same program.
Television viewers are able to personalize the television experience by analyzing the various
statistics provided by Social TV. Viewers are provided with a wide variety of choices from
content discovery applications, check-in applications, and social programming application. Many
social television tools and applications have given a customized television experience based on
the viewer’s choice of interest. Many companies have developed second screen applications to
engage more viewers and to increase the targeted audience.
The future for the television is social through integration of social interaction on the television.
Broadcasters are developing and enriching social TV integration; they are targeting the tune-in
customer, engagement and their loyalty to boost the rating and they are also discovering the
social TV challenges.
The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to
$256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.
Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion;
and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.