Description :
Location-based service ( LBS ) is delivery of specific services to users on the basis of location of mobile or wireless devices . Location-based services are used to locate persons , objects , track vehicle movements , navigation , logistics , and inventory management . Upsurge in penetration of wireless devices such as tablets , smartphones , and handheld devices has boosted the adoption of social networking platforms , and provided new avenues for location-based marketing & advertising . Moreover , rise in demand for active check-in apps , and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market . However , increased prices of real-time based LBS components , and personal data security are the major factors hindering the growth of global location-based services industry . Increasing application areas along with technological advancements in cloud computing , global navigation satellite system ( GNSS ), GPS , wireless technologies , advanced motion & temperature sensors , unmanned vehicles , high precision cameras , and others is expected to provide numerous growth opportunities for the location-based services market .
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Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period . Furthermore , owing to advancements in technology and increase in consumer demand , leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market . Product launch is one of the most prominent strategies adopted by market players in the global location-based services industry . For instance , in 2016 , AT & T launched AT & T Fleet Complete , which is a GPS-based fleet for asset and mobile workforce solution . In addition , Retale , a locationbased mobile advertising platform , announced the introduction of RetaleBot , which uses location based information to offer coupons to users through Facebook Messenger .
The global location-based services market is segmented into components , applications , technologies , end users , and regions . The components of location-based services market are segmented into hardware , software , and services . The services are subsegmented into consulting services , managed services , system integration services , and others services . The applications of location based services are segmented into location-based advertising , business intelligence & analytics , social networking , and entertainment ( location-based gaming and augmented reality ), mapping & navigation , local search & information , and others . On the basis of technology , the market is segmented into GPS , assisted GPS , enhanced GPS , enhanced observed time difference , observed time difference , cell ID , Wi-Fi , and others . The end users of the market are segmented into media & entertainment , retail , transportation , government & defense , healthcare , and others . The others segment includes oil and gas , education , and BFSI . The market is analyzed based on four regions , namely North America , Europe , Asia-Pacific , and LAMEA . North America is subsegmented into U . S ., Canada , and Mexico . Europe is segmented into UK , Germany , France , Spain , Italy , and Rest
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