Market Segmentation :
By Type of Device : Fitness bands were most popular smart wearable smart devices sold in the US market accounting for ~% of the total sales . An estimated ~ million fitness bands were sold in the US market . Fitbit leads the market in this segment with Garmin being the second largest player on the basis of volume sales . Smart watches (~%) were the second most demanded wearable device in the US market with an estimated sales volume of ~ million in 2016 . Smart eyewears and other products such as smart clothes , heart monitors , Elvie , blood monitors and other specific health parameter monitoring devices contributed ~% of the total demand .
By Type of Distribution Network : Online retail accounted for majority of the smart devices sold in the US market . In 2016 an estimated ~% of the total sales executed in the US wearable market was through online portals such as Amazon and company websites . Crowd funding websites also made small contribution to the online sales . An estimated ~ million devices were sold on online platforms . Company outlets of Apple Samsung Sony Garmin and others contributed ~% of the total sales by volume and equal number were sold by organized retail stores such as Walmart , Target , Best Buy and others . ~% of the devices were sold through others channels such as independent retail stores , pharmacies , corporate sales and others .
Market Share of Major Players
Fitness Band : Fitbit was the leading player in the US fitness band market . It managed to sell an estimated (~%) of the total fitness band sold in the US in 2016 . Promotional deals on Black Friday and Cyber Monday helped the company to increase its sale in terms of volume . Garmin was the second largest player . Its Vivofit fitness band , Vivo HR and HR + are some key products . Other major players contributed ~% of the total sales by volume . These mainly included Jawbone , Samsung , Mi Band and other small players .
Smart Watch : Apple emerged as the leading player in smart watch segment accounting for more than half (~%) of the total smart watched sold . Apple watch introduced series 2 in September 2016 and accounted for majority of the sale in the last quarter of 2016 . Samsung Gear were second most popular smart watches in the US accounting for ~% of the total sales in 2016 . Traditional watch companies such as Tag Heuer , Fossil also made significant contribution in terms of revenue as their watches are priced at the premium . Minor contribution was made by Pebble , Motorola , Garmin and others . Together they accounted for ~% of the total sales .
Trends and Developments
Technological amalgamation has limited the distinction among the devices . More and more features are integrated into smart watches which makes it easier to replace the fitness trackers . Similarly , it is expected that smart eyewear may erode the share of smartwatch in future .