Market Research Reports - Ken Research Wearable Technology Market in United States

Smart Watch and Fitness Band is Expected to Contribute Two-Thirds of the US Smart
Wearable Devices Market by 2021: Ken Research
Increase in health conscious consumers, more consumer friendly devices, and acceptability at
all age group and sex promoted the sales of smart watches in the US
The report titled “The US Smart Wearable Devices Market by Type (Fitness Bands, Smart
Watch, Smart Eyewear and Others), by Distribution Channel (Online, EBOs, MBOs, Others) –
Outlook to 2021” by Ken Research suggested that market for US smart wearables will be driven
by new and upcoming technological features. Improved integration with other devices will
further boost the demand for smart wearables. Both existing large tech corporations such as
Google, Apple and others as well as new and emerging companies will also play a significant
role in market development.
Smart wearables created a new market segment in consumer electronics and health devices.
The companies made innovation to make the products accessible to the normal everyday user.
Fitness wearables which earlier was restricted to use by professionals was made simpler and
cost effective for use by daily users. The market saw sudden spurt in demand for smart
wearables with introduction of fitness bands by Fitbit. Post that, range of products was
introduced in the market which had both positive and negative impact. The market saw entry of
established players such as Garmin, Apple, Google, Microsoft and others with few successes
and many failures. Smart watches gained significant momentum in demand especially after
they managed to work like a hybrid between smart phone and fitness band. Launch of Google
glass was not very successful however some other companies managed to make improvement
in smart eyewear by introducing both AR and VR glasses.
Growth was mainly fuelled by health conscious consumers, new gadget lovers and rising
percentage of people with lifestyle diseases. Increase was registered in the out of pocket
expenses in medical and related services which made people to focus on their health. Smart
wearables can be easily linked to smart phones and can be used for variety of other purposes
which further augmented the product demand. Continuous innovation in the product made it
more consumers friendly and devices are easily available for wearing on different body parts.
Key Topics Covered in the Report:
Smart Devices Market Growth drivers
Market Share Garmin US
Smart eyeglasses Market in US
Smart Wearable Health Devices Market