Market Research Reports - Ken Research USA Grocery Market, US Online Grocery Sales

US Online Grocery and Food Delivery Market Outlook to 2021: Ken Research
The report titled “US Online Grocery and Food Delivery Market Outlook to 2021 – Growing
Popularity of Online Mode of Shopping among Millennials in the US to Foster Future Growth”
provides a comprehensive analysis on market size generated by online grocery market and food
delivery market on the basis of GMV. The markets are further segmented on the basis of
product category and mode of ordering. Various market dynamic sections including business
models, value chain analysis, trends and developments, SWOT analysis, and issues and
challenges has been added in report for clear understanding about current scenario of the
market. Competitive landscape section added in the report highlights the market share of major
players operating in the industry and profiles for key companies. The future analysis for both US
online grocery market and food delivery market has been discussed in detail along with
recommendations with analyst view. This report will help industry consultants; online grocery
and food deliver chains, potential entrants and other stakeholders to align their market centric
strategies according to the ongoing and expected trends in the future. The report covers
competitive landscape of major players including Walmart, AmazonFresh, Peapod, Kroger,
FreshDirect, Safeway, Domino’s, Grubhub, Pizza Hut, Papa John’s, Jimmy John’s, Eat24Hours,
Postmates, DoorDash and Caviar.
US Online Grocery Market
The market of online grocery in the US has witnessed an increasing trend in the revenue growth
during the period of six years (2011-2016). In 2016, revenues of the overall industry amounted
to USD ~ million. The market reported the growth at a CAGR of ~%, from USD ~ million noted in
2011. The increase in millennials using online grocery has been on the rise over the years due to
increase in the smart phone users and internet penetration. Millennials prefer paying more for
the convenience and this behavior has led them to purchase grocery online even with high
transportation charges. Moreover, the startup trend in this industry has made a positive impact
on the market with various companies such as Shipt, Farmigo, Instacart and others entering the
market. Additionally, the convenient facilities provided by the US online grocery players such as
same-day delivery, pickup service, online apps, concierge shopping and others have increased
the number of users of online grocery services resulting in increased revenue generation over
the years.
Market Segmentation
By Product Category: Bread and dairy products dominated the product category in the US
online grocery market with revenue share of ~% of the total market in 2016 due to high usage
of these products. Bread is staple food of the US and therefore, the usage of bread is highest,
which results in excessive purchase of this product with the evolving online grocery, hence