Market Research Reports - Ken Research United States Chew Candy Market - ken Research

Millennials is the Major Segment which accounted for Majority of the demand for Chewy Candies in
US: Ken Research
Increasing Popularity among Millennials, Increasing Demand of On-The-Go Snacking, Increasing
Household Income, Introduction of New Products and High Market Presence were the key factors
driving growth in US Chewy Candy Market.
The report titled “US Chewy Candy Market Outlook 2021 – Increasing Demand for On-The-Go Snacking
and New Flavor Launches to Drive Market Growth” by Ken Research suggested a growth at a positive
CAGR in revenue in US chewy candy Market in next 5 years till 2021.
Chewy candies have become a staple in the US households and are considered as one of the vital gifts
on holidays such as Halloween, Thanksgiving, Easter and Christmas. Chewy candies are growing in the
US owing to their recent popularity in the working class segment population as the concept of on-the-go
snacking takes hold of the people. The US chewy candy market is likely to have strong linkages with the
millennial population and as the population is poised to grow further, the chewy candy sector is
anticipated to witness a bright outlook in upcoming years. The primary growth drivers of US chewy
candy market have been increasing popularity among millennials, increasing demand from Gen Z & baby
boomers, over the years introduction of new products & flavors and increasing demand as on-the-go
snacking product.
The chewy candy segment majorly comprises of gummies, gummy stick, sweet, sour and sweet & sour
chewy candies. The highest demand for chewy candies is driven from gummy segment owing to more
flavor variety, easily swallowed by kids and ease of portability. The chewy candy market grew at a
positive growth rate and this can be attributed to the increased consumption by the adults as chewy
candy moves towards being a must have on-the-go snack for the working population and also to the
increasing innovation tactics being exhibited by chewy candy manufacturers with a multitude of new
flavors (green apple, lemon, watermelon, blue berry, wild berry, strawberry, pineapple and others) and
exciting packaging (bear-shaped candy, candy corn, cylindrical candy, gumdrop shaped candy, spherical
candy and others) offered to the consumers.
US is poised to be one of the fastest growing chewy candy markets worldwide, thus catering to the
needs of both global and domestic consumers. US citizens are very addictive to smoking cigarettes
which has indirectly increased consumption of snacks. Alternatives like snacks help the people in
keeping their mouths busy which prevent them from smoking cigarettes. This has caused the
consumption of snacks such as chewing gum, chocolate bars and also chews candies to increase in the
recent years. With chewy candy manufacturers opting for healthier variations of their products, working
professionals seem to have increased their consumption of chewy candies at work in recent times.
Key Factors Considered in the Report
United States Non Chocolate Chewy Candy
New Chewy Candy Launch in the US